“…The approach is theoretically simple: rather than establishing SAR on the binding affinity alone to improve the affinity of test compounds, more efficient optimization can be achieved if the contributions of enthalpy and entropy are considered and improved simultaneously (Freire, 2009). The thermodynamics of the AstraZeneca statin, Crestor, were evaluated in the context of both the structure and kinetics of the complex with the target protein, HMG-CoA Reductase (Holdgate et al, 2003). However, it should be remembered that although improving enthalpy is a useful strategy for medicinal chemists, sometimes interpreting changes, even relatively small changes in structure can be difficult.…”