The Na,K-ATPase is an ␣ heterodimer responsible for maintaining fluid and electrolyte homeostasis in mammalian cells. We engineered Madin-Darby canine kidney cell lines expressing ␣ 1 FLAG,  1 FLAG, or  2 MYC subunits via a tetracycline-regulated promoter and a line expressing both stable  1 MYC and tetracycline-regulated  1 FLAG to examine regulatory mechanisms of sodium pump subunit expression. When overexpression of exogenous  1 FLAG increased total  subunit levels by >200% without changes in ␣ subunit abundance, endogenous  1 subunit ( 1 E) abundance decreased.  1 E downregulation did not occur during  2 MYC overexpression, indicating isoform specificity of the repression mechanism. Measurements of RNA stability and content indicated that decreased  subunit expression was not accompanied by any change in mRNA levels. In addition, the degradation rate of  subunits was not altered by  1 FLAG overexpression. Cells stably expressing  1 MYC, when induced to express  1 FLAG subunits, showed reduced  1 MYC and  1 E subunit abundance, indicating that these effects occur via the coding sequences of the down-regulated polypeptides. In a similar way, Madin-Darby canine kidney cells overexpressing exogenous ␣ 1 FLAG subunits exhibited a reduction of endogenous ␣ 1 subunits (␣ 1 E) with no change in ␣ mRNA levels or  subunits. The reduction in ␣ 1 E compensated for ␣ 1 FLAG subunit expression, resulting in unchanged total ␣ subunit abundance. Thus, regulation of ␣ subunit expression maintained its native level, whereas  subunit was not as tightly regulated and its abundance could increase substantially over native levels. These effects also occurred in human embryonic kidney cells. These data are the first indication that cellular sodium pump subunit abundance is modulated by translational repression. This mechanism represents a novel, potentially important mechanism for regulation of Na,K-ATPase expression.