Moments

Miller, Faye

doi:10.1007/978-981-15-7372-9_6

Cited by 3 publications

(3 citation statements)

References 7 publications

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“…Digital media have the potential to create a digital ‘public sphere’ in which critical debates on any social or political issues can openly take place (Miller, 2020). In the digitally enabled social movements, activist groups and organisations often act in coalition with other groups, forming decentralised, diffused, yet autonomous ‘smart mobs’ (Rheingold, 2003).…”

Section: Who/what Affords Political Participation? From Decentralised...mentioning

confidence: 99%

Enacting cross-platform (buy/boy)cotts: Yellow Economic Circle and the new citizen-consumer politics in Hong Kong

Poon

Tse

2022

New Media & Society

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While existing studies assert that citizens actively use digital media to exert their political agency, the various roles and impacts of digital media should be further unpacked. Building on the notions of ‘digital democratic affordance’ and ‘cross-platform play’, this article uniquely theorises political consumerism as a multi-scalar mode of human–non-human interactions. The concept of multi-scalar cross-platform affordances is formulated to demonstrate how different digital platforms – large or small, corporate or amateur, global or local – co-constitute an environment in which citizens are progressively channelled to engage in multiple platforms, reinvent them in concert with one another and participate in political consumption across time and space. In the case of the Yellow Economic Circle, against the backdrop of Hong Kong’s 2019–2020 Anti-Extradition Law Amendment Bill (Anti-ELAB) movement, we examine such cross-platform dynamics and their multi-scalar enactment of everyday political consumption practices across four stages: deliberation, crowdsourcing, materialisation and habituation.

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Section: Who/what Affords Political Participation? From Decentralised...mentioning

confidence: 99%

Enacting cross-platform (buy/boy)cotts: Yellow Economic Circle and the new citizen-consumer politics in Hong Kong

Poon

Tse

2022

New Media & Society

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“…The network society (Castells, 2004) is increasingly using digital channels to communicate. (Chaffey and Ellis-Chadwick, 2019; Dubber, 2014; Howard, 2006; Miller, 2020; Qvortrup, 2006; Thompson, 2005; Wellman and Haythornthwaite, 2002). The communicative digitalization phenomenon has accelerated since the COVID-19 pandemic (Amankwah-Amoah et al, 2021), shaping a context of increasing communication complexity (Campbell & Marks, 2015; Howe & Teufel, 2014; Pulizzi, 2015) that forces organizations in all fields, be it political or business, to a transformation inspired by digital natives.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Growth Communication Strategies in the Digital Age

Coll-Rubio

Carbonell

2022

American Behavioral Scientist

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This article analyzes growth strategies in the context of digital transformation in all political, social, and economic scopes that were accelerated by the pandemic. The article also focuses on the specific case of digital native brands which have emerged in a disruptive way. The study was carried out by using electronic surveys from April 2020 to November 2021 of 50 professionals in leading technology companies and startups. The study takes into account the results obtained in research carried out during the last 8 years by combining both the methods of in-depth interviews and documentary analysis in tracking the strategies of technology companies. The results show that growth strategies in digital economy are focused on decision making based on data combined with creative actions such as digital content, influencer marketing, media, events, and newsjacking. This growth strategy is applicable to all areas, especially politics.

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“…Shifman (2013, pp. 7–8) defines an Internet Meme as: “(a) A group of digital items sharing common characteristics of content, form, and/or stance, (b) that were created with awareness of each other, and (c) were circulated, imitated, and/or transformed via the Internet by many users” (see also Baym, 2015; Miller, 2020; Phillips, 2015; Stromer-Galley, 2019; Younes & Altakhaineh, 2022). According to Shifman (2013, p. 14), Internet Memes can be considered as “modern folklore, in which shared norms and values are constructed through cultural artefacts such as photoshopped images.” Memes project humorous aspects of thoughts, events, and experiences, which possibly explains their rapid circulation among Internet users as they are seen as relatable and viral material that delivers messages humorously (Piata, 2016).…”

Section: Introductionmentioning

confidence: 99%

The Function of Metaphor Modality in Memes on Jordanian Facebook Pages

ElShami¹,

Shuaibi

Zibin

2023

Sage Open

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This study aims to examine the function of metaphor modality (monomodal and multimodal) in a corpus of 250 memes collected from two Jordanian-based Facebook pages called “مطب – Bump” and “فيل زهري – Feel Zahri [pink elephant].” The 250 memes were shared on these Facebook pages between January 2019 and January 2020. The study adopts Conceptual Metaphor Theory (CMT) by Lakoff and Johnson and Forceville’s Multimodal Metaphor Theory (MMT) as its theoretical framework. The results showed that metaphors used in the target memes were conveyed through the use of common source domains, word-image incompatibility (to create irony and by extension humor), and intertextual links where the intertextual gap is minimized to facilitate understanding. The results also revealed that multimodal metaphors (containing both visual and verbal cues) are more frequent than monomodal metaphors (only visual cues or verbal cues) in the target memes, which could be ascribed to the fact that Jordanian creators of memes may want to achieve maximum contextual effects with minimum processing time. With regard to the nature of the metaphors found in terms of universality, the majority of the metaphors are potentially near universal (e.g., human behavior is animal behavior), yet it was argued that some of them pass through the cultural filter giving rise to specific mappings and, in turn, generating culture-specific metaphors.

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Moments

Cited by 3 publications

References 7 publications

Enacting cross-platform (buy/boy)cotts: Yellow Economic Circle and the new citizen-consumer politics in Hong Kong

Enacting cross-platform (buy/boy)cotts: Yellow Economic Circle and the new citizen-consumer politics in Hong Kong

Growth Communication Strategies in the Digital Age

The Function of Metaphor Modality in Memes on Jordanian Facebook Pages

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