This paper presents the results of a parametric experimental investigation aimed at optimizing the body force produced by single dielectric barrier discharge plasma actuators used for aerodynamic flow control. A primary goal of the study is the improvement of actuator authority for flow control applications at higher Reynolds number than previously possible. The study examines the effects of dielectric material and thickness, applied voltage amplitude and frequency, voltage waveform, exposed electrode geometry, covered electrode width, and multiple actuator arrays. The metric used to evaluate the performance of the actuator in each case is the measured actuator-induced thrust which is proportional to the total body force. It is demonstrated that actuators constructed with thick dielectric material of low dielectric constant produce a body force that is an order of magnitude larger than that obtained by the Kapton-based actuators used in many previous plasma flow control studies. These actuators allow operation at much higher applied voltages without the formation of discrete streamers which lead to body force saturation.Nomenclature b = electrode serration width E = electric field f = body force Gr = Grashof number h = electrode serration height Re = Reynolds number T = actuator-induced thrust U j = wall jet velocity V pp = peak-to-peak voltage V rms = root-mean-square voltage x = streamwise spatial coordinate y = wall-normal spatial coordinate " = dielectric constant = fluid density c = charge density