“…Most modern theories of money are more focused on the multiplicity of money, money as memory, money as a manifestation of trust in decentralized interactions (Zucker (1984), Zalizer (1994), Zanini and Migueles (2013), Borio (2019), Kocherlakota (1996Kocherlakota ( , 1998, Shin (2004, 2018), Vaz and Brown (2020)). At the same time, studies that reveal the essential conditionality of economic processes by cultural patterns also point to the importance of institutional and behavioural approaches in money analysis (Araujo (2004), Borgonovo et al (2021), Masciandaro (2018)). In addition, the emergence of the economy of privacy has shown that the behaviour of individuals in the digital world is subject to much more distortion than previously thought.…”