“…Recent research (Avramova & Stapel, 2008;Förster & Dannenberg, 2010;Friedman, Fishbach, Förster, & Werth, 2003) also points to evidence suggesting that perceptual focus is related to conceptual focus, such that visual focus on a percept might also drive conceptual attention. Notably, however, dual-processing perspectives (Evans, 2008;Förster & Dannenberg, 2010) have not focused on the differential processing of components of a single object (e.g., a visual image) and the influence this might have on the subsequent evaluation of another object (the product or brand associated with the image).…”