Moral development in public relations: Measuring duty to society in strategic communication

Lieber, Paul S.

doi:10.1016/j.pubrev.2008.03.028

Cited by 25 publications

(7 citation statements)

References 14 publications

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“…Ironically, the study also found that journalists scored somewhat lower than desirable when considering ethical dilemmas outside of their professional experience, and nearly 25% "scored below the average adult in moral reasoning" (p. 220). In contrast, Lieber (2008) reported mixed results on industry-specific dilemmas in public relations with one dilemma scoring quite high and one low. Moreover, the study found significant differences between agency/corporate practitioners and their academic counterparts.…”

Section: The Dit As a Measure Of Moral Developmentmentioning

confidence: 97%

Developing Moral Maturity

Auger

Gee

2015

Journalism & Mass Communication Educator

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The purpose of this study was to add to the limited body of knowledge on the effect of the media ethics course, specifically to investigate the effect of the course on the growth in moral judgment reasoning of students through a quasi-experimental pretest, post-test analysis using the Defining Issues Test 2 (DIT-2). Results demonstrated significant advances in such reasoning among students in one section of the media ethics course but not in the other. It is difficult to determine the exact cause that led to significant increases in moral judgment reasoning in one section of a course and not the other, but the effect of different educational interventions seems clear. Although we cannot know which techniques or combination of techniques were successful, it would seem that interactive and experiential activities that require demonstrated application of principles in the classroom are more successful than traditional Socratic lecture and reflection essay methods.

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Section: The Dit As a Measure Of Moral Developmentmentioning

confidence: 97%

Developing Moral Maturity

Auger

Gee

2015

Journalism & Mass Communication Educator

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“…Yet, some surveys also indicate that professionals perceive themselves as loyal advocates without particular ethical responsibilities (Coleman and Wilkins, 2009). While experienced US-professionals show slightly above average levels of moral development when questioned on moral dilemmas (Coleman and Wilkins, 2009;Lieber, 2008), young professionals feel unprepared to give ethical counsel (Neill and Weaver, 2017). Most surprisingly, not any empirical studies investigate the influence of cognitive bias on decision-making in public relations.…”

Section: Ethical Decisionmaking In Public Relationsmentioning

confidence: 99%

Smart, friendly, biased liars? Exploring motivated reasoning and ethical decision-making in public relations

Thummes

Seiffert-Brockmann

2019

JCOM

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Purpose The purpose of this paper is to present research on motivated bias and self-deception in ethical decision-making in public relations. Self-deception might explain how professionals evade mental stress in conflicting situations and manage to be persuasive even when they have to act contrary to their own morals or to public interests. Since self-deception impedes moral reasoning, the research purpose is to gain insights on its origins so that effective counter-measures can be developed. Design/methodology/approach First, the state of research on moral dilemmas in public relations and on self-deception in psychology is outlined. Second, four professionals are interviewed to explore typical conflicts of interest and to develop a realistic scenario that gives rise to a moral dilemma. Third, a small sample of professionals (n=9) is confronted with the developed scenario in a qualitative online questionnaire to analyze their reasoning. Findings Results indicate that self-deception in response to moral dilemmas exists in public relations practice. Typical conflicts of interest, boundary conditions for motivated bias and counter-measures are identified. Experienced professionals in leading positions seem to have the confidence to reject mandates they perceive as immoral. Counter-measures against self-deception should therefore address young professionals and practitioners with low advisory influence. Originality/value While public relations research mostly presumes professionals as rational actors, this study sheds light on irrational practices. In contrast to common practice of expert interviews, an indirect and implicit methodological approach is applied to capture unconscious processes of motivated reasoning.

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“…O artigo de White (2012) é a única publicação (2,1%) dentro da categoria "Ética + Relações Públicas e Audiovisual". Na categoria "Ética + Relações Públicas e Comunicação Estratégica" há apenas o artigo (2,1%) de Lieber (2008) que analisa as diretrizes e ações de comunicação organzacional geridas pelas relações públicas.…”

Section: Categorização Dos Temasunclassified

Ética das Relações Públicas: os casos da Public Relations Review e Journal of Public Relations Research

Theodoro

Gonçalves

2018

Organicom

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Este artigo tem como objetivo compreender a importância atribuída à investigação em ética nas revistas especializadas em relações públicas, em especial nas publicações Public Relations Review e Journal of Public Relations Research (2000-2015). Por meio do método bibliométrico, pode-se enumerar os artigos e categorias de acordo com o tema e perceber que, apesar da importância de estudar a ética das relações públicas, este ainda é um tópico pouco discutido nas principais revistas científicas especializadas nesse campo de investigação.

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Moral development in public relations: Measuring duty to society in strategic communication

Cited by 25 publications

References 14 publications

Developing Moral Maturity

Developing Moral Maturity

Smart, friendly, biased liars? Exploring motivated reasoning and ethical decision-making in public relations

Ética das Relações Públicas: os casos da Public Relations Review e Journal of Public Relations Research

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