2011
DOI: 10.1027/1864-1105/a000031
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Moral Intuition and Media Entertainment

Abstract: This paper applies the social intuitionist perspective of moral foundations theory (MFT) to the study of media entertainment. It begins by introducing the MFT’s conception of morality as an intuitive evaluative response governed by the association of moral codes organized in five mental modules. These include harm/care (concerned with suffering and empathy); fairness (related to reciprocity and justice); loyalty (dealing with common good and punitiveness toward outsiders); authority (negotiating dominance hier… Show more

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Cited by 134 publications
(185 citation statements)
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“…Our analysis unveiled a very similar pattern of emphases on human connectedness and narratives relevant to human values. In this sense, our findings also confirm the importance of difficult moral dilemmas and sociomoral reasoning as they relate to experiences of meaningfulness (Bartsch and Oliver 2011;Bowman and Banks 2016;Tamborini 2011). This was perhaps the most prominent way that responses about meaningful games were distinguished from responses about fun games.…”
Section: Discussionsupporting
confidence: 67%
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“…Our analysis unveiled a very similar pattern of emphases on human connectedness and narratives relevant to human values. In this sense, our findings also confirm the importance of difficult moral dilemmas and sociomoral reasoning as they relate to experiences of meaningfulness (Bartsch and Oliver 2011;Bowman and Banks 2016;Tamborini 2011). This was perhaps the most prominent way that responses about meaningful games were distinguished from responses about fun games.…”
Section: Discussionsupporting
confidence: 67%
“…Oliver and Hartmann's (2010) qualitative analysis of viewer descriptions of film experiences demonstrated that viewers described meaningful films as those that contemplate fundamental moral values, life lessons and difficult questions of human existence. Tamborini (2011) more specifically argues in his model of intuitive morality and exemplars (MIME) that the reappraisal of ambiguous or complex moral dilemmas in media narratives can lead to appreciation-both in appreciation for the reappraised content as well as appreciation of the process of the mental exercise. In any case, it would appear that at their core, meaningful film experiences appear to differ qualitatively from enjoyable film experiences, particularly in terms of the ways in which they invite the viewer to reflect upon human experience ).…”
Section: Meaningful Entertainmentmentioning
confidence: 99%
“…Tamborini argues that these moral intuitions drive individuals' evaluations of media, such as video games. 4,5 Previous research on video game play demonstrates that the salience of these moral intuitions can drive decision making in video games. 1,7 Notably, research by Weaver and Lewis did not find a significant correlation between sensitivity of these moral intuitions and guilt experienced after game play.…”
mentioning
confidence: 99%
“…Tamborini 4,5 has recently proposed a model of intuitive morality and exemplars (MIME) that combines current advances in moral psychology with media effects theories to explain the influence of mediated experiences on individuals' moral judgments. Moral foundations theory (MFT) 6 provides the theoretical foundation for the MIME's conceptualization of morality.…”
mentioning
confidence: 99%
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