Subjects in 2 experiments (ns = 72 and 50) learned a 16-item, 4-category word list and were then administered hypnotic suggestions to be amnesic for all the words in 1 of the categories. Even when selective amnesia was completely successful, subjects in both experiments revealed a high level of recall for words not targeted for amnesia; moreover, these words were recalled in a highly organized, category-by-category fashion. Evidently, attention to relevant retrieval (i.e., organizational) cues does not oblige recall of words targeted for amnesia. Forgetting in the presence of such powerful mnemonic cues seems to characterize hypnotic amnesia and some spontaneous forms of forgetting as well. We argue that mnemonic lapses of this kind represent a failed attempt to remember rather than a successful attempt to forget.