Mirror self-recognition (MSR) tests have been conducted in a variety of species to assess whether these animals exhibit self-awareness. To date, the majority of animals that have convincingly passed are highly social mammals whose wild counterparts live in complex societies, though there is much debate concerning what constitutes "passing" and what passing means in terms of self-awareness. Amid recent reports that a fish (cleaner wrasse, Labroides dimidiatus) passed, it is intriguing that a mammal as highly social, tolerant, attentive, and cooperative as the gray wolf (Canis lupus) has reportedly failed the test. Given the many possible reasons for failure, we were interested in reexamining wolves as a case study of MSR in socially complex mammals as part of a broader overview of the MSR test. We aimed to elucidate the wolves' responses at various stages of the MSR test to pinpoint potential problem areas where speciesspecific modifications to the test may be needed. We evaluated 6 socialized, captive gray wolves during July 2017. At a minimum, wolves did not respond to their reflection as an unfamiliar conspecific. Unfortunately, the wolves rapidly lost interest in the mirror and were uninterested in the applied marks. We note limitations of the MSR test for this species, recommend changes for future MSR tests of wolves, discuss other emerging self-cognizance methods for socially complex canids, and highlight the need for a suite of ecologically relevant, potentially scalable self-cognizance methods. Our findings and recommendations may aid in understanding selfcognizance in other MSR-untested, highly social, cooperatively-hunting, coursing, terrestrial carnivores such as African wild dogs (Lycaon pictus), spotted hyenas (Crocuta crocuta), and African lions (Panthera leo).