BackgroundThe morphological analysis of olive leaves, fruits and endocarps may represent an efficient tool for the characterization and discrimination of cultivars and the establishment of relationships among them. In recent years, much attention has been focused on the application of molecular markers, due to their high diagnostic efficiency and independence from environmental and phenological variables.ResultsIn this study, we present a semi-automatic methodology of detecting various morphological parameters. With the aid of computing and image analysis tools, we created semi-automatic algorithms applying intuitive mathematical descriptors that quantify many fruit, leaf and endocarp morphological features. In particular, we examined quantitative and qualitative characters such as size, shape, symmetry, contour roughness and presence of additional structures such as nipple, petiole, endocarp surface roughness, etc..ConclusionWe illustrate the performance and the applicability of our approach on Greek olive cultivars; on sets of images from fruits, leaves and endocarps. In addition, the proposed methodology was also applied for the description of other crop species morphologies such as tomato, grapevine and pear. This allows us to describe crop morphologies efficiently and robustly in a semi-automated way.Electronic supplementary materialThe online version of this article (10.1186/s13007-017-0261-8) contains supplementary material, which is available to authorized users.