Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India

Banerjee, Shubhomoy; Ghosh, Abhijit; Kagan, Albert; Chatterjee, Soumi

doi:10.1080/08961530.2018.1479206

Cited by 5 publications

(3 citation statements)

References 88 publications

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“…This yields a response rate of 28.2%. This is an acceptable response rate for online surveys as indicated by several other studies also [ 34 , 35 ] that have used online surveys. Informed consent was obtained from the respondents before the start of the survey.…”

Section: Methodsmentioning

confidence: 87%

Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population

Singh,

Vemireddy

2023

BMC Public Health

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Background The increasing health challenge in urban India has led to consumers to change their diet preferences by shifting away from staple cereals and making way for healthier foods such as nutri-cereals like millets and other diverse food groups. Taking the case of millets, this study seeks to uncover the exact drivers for this shift of consumers away from a traditional cereal dense diet to a nutritionally more diverse diet that includes nutri-cereal. We also look at deterrents that dissuade consumers from shifting to millets. Method We use primary data by surveying respondents through interviews and focused group discussions and online questionnaires. A total of 20 personal consumer interviews and 4 focus group discussions having 8–12 members each were conducted to arrive at the measures for the study. We use logistic regression and Structural Equation Modeling for data analysis. Responses were obtained across major metropolitan cities and tier 2 cities of India thus ensuring representation of geographical, cultural and diet diversity. 875 participants’ responses were analysed for results. Results Health reasons and social networks are the major drivers for shift to millets while lack of awareness, lack of easy availability, high prices, lack of branded products, family being averse to switching to millets and lack of attractive promotional cashbacks and discounts are major deterrents to trying out millets. Conclusions Diet focussed interventions are urgently needed to curb rising diet related non communicable diseases. Government policies aimed at greater production of millets, running awareness campaigns on mass media and private sector initiatives aimed at generating better value added market offerings could lead the way.

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Section: Methodsmentioning

confidence: 87%

Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population

Singh,

Vemireddy

2023

BMC Public Health

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“…This perspective, which does not consider other variables capable of influencing the behavior of subjects, was soon expanded with the adoption of more sophisticated research methods to simultaneously consider several relevant variables, linked for example to the product, brand or consumer (Keller, 1993; Santoro et al , 2017; Shahrabani et al , 2019; Banerjee et al , 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

New media marketing as a driver of enterprise country of origin (COO) offer in international markets

Vrontis¹,

Basile

2021

IJEBR

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PurposeThe paper aims to highlight the role of Web 2.0 in international marketing, shedding light on the relationships existing between the country of origin effect and consumer behavior.Design/methodology/approachThe current study, drawn on the country of the origin (COO)W literature and Web 2.0 diffusion data, investigates the relationships between country of origin – seen as an idiosyncratic entrepreneurial offer – and the consumer, within an international marketing framework. Specifically, the paper focuses on the increasing role of Web 2.0 and social media as tools enabling enterprises to create and maintain adaptive and networking capabilities and to implement international marketing strategies.FindingsThe findings presented here reveal that international marketing is becoming increasingly similar to domestic marketing because of social media development. In other words, it is becoming more and more difficult for international products to contain themselves within single markets as local issues seldom remain local.Originality/valueThis paper fills a gap in the international marketing literature focusing on how social media, particularly in a pandemic era, can improve and enhance relationships between the product of origin and consumer behavior both in the assessment and in the actual purchase of products.

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“…Such preference for domestic products is related to their quality ( Hui and Zhou, 2002 ) and regulated by the esteem of individuals and individualism. Taking a study conducted in the developing country as an example, people prefer to give a high evaluation of imported products to enhance their self-esteem ( Cutright et al, 2011 ; Banerjee et al, 2019 ). As a whole, the study of the COO can examine the influence of cultural worldview defense on the purchase intention of people and the evaluation of products ( Maheswaran and Agrawal, 2004 ).…”

Section: Introductionmentioning

confidence: 99%

The Impact of Mortality Salience on Purchase Intention and Creativity Evaluation on Products During COVID-19 Pandemic

Zhou

Cui

et al. 2021

Front. Psychol.

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In the environment of COVID-19, people are faced with mortality salience (MS) and socioeconomic crisis. According to the terror management theory, the MS would lead to particular consumption attitudes and behaviors caused by the self-esteem and cultural worldview defense. The creativity as a potential value of products needs to be examined to explore how the MS changed the creativity evaluation of three types of products categorized into normal, renovative, and innovative products, based on the degree of originality (Zhang et al., 2019). Two experiments were conducted to examine (1) the MS effect on the creativity and purchase intention evaluation and (2) both MS and country-of-origin effect on the evaluations. The results show that usefulness and purchase intention are affected by both effects, and the novelty is mainly affected by MS.

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Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India

Cited by 5 publications

References 88 publications

Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population

Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population

New media marketing as a driver of enterprise country of origin (COO) offer in international markets

The Impact of Mortality Salience on Purchase Intention and Creativity Evaluation on Products During COVID-19 Pandemic

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