Researching customer satisfaction becomes key for organizational competitiveness because satisfied customers become loyal customers. Therefore, it is important to measure customer satisfaction towards online shopping, since satisfied customers will make repetitive purchases and provide recommendations to others, thus generating the profit for a particular e-commerce company. Customer satisfaction towards online shopping can significantly be influenced by website service quality, hence many of the previous studies set up to show the relationship between website service quality and customer satisfaction. But still, limited literature has been focused on the mediating effects of the confirmation of customer expectation on the relationship between website service quality and customer satisfaction. Hence, the aim of this study is to measure customer satisfaction based on the website service quality with confirmation of customer expectation. A total of 500 questionnaires were distributed to online customers who are working in the private banks in Bangladesh. Our of 500, a total of 342 questionnaires were used for further analysis, representing a response rate of 68.40%. The hypothesis for direct effect was tested by regression analysis using Statistical Package for the Social Sciences (SPSS). The result of the study revealed that website service quality has a significant and positive relationship with confirmation of customers’ expectations and in turn, their satisfaction level towards online shopping. Implications and directions for future research are also highlighted in this present study.

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Branding has evolved into an essential component of promotion. As little more than a consequence, the rate of adoption and application, particularly in the real estate sector, has increased substantially in recent years. Branding adds a new dimension to the development and regeneration of districts, communities, and luxury estates. A survey interview is implemented for data collection, taking into consideration the study's goals and objectives as well as the fact that all of the respondents were educated. The questionnaire comprised open-ended, confined, and numerous questions, several alternatives, etc. According to the report, customers have become major judgment providers, weighing in on various aspects such as the user's brand, the developer's brand, the property's price, the property's condition, the condition of the real estate, and the property's prospects. The dealer's income level influences his or her purchase intention. The real estate industry, as with any other, offers items and services to its customers. Despite the fact that there are differences in how the companies in this sector conduct their day-to-day business operations, the core business strategies, particularly those relating to marketing, are invariably comparable to those found in plenty of other sectors.