Most plant-based meat alternative buyers also buy meat: an analysis of household demographics, habit formation, and buying behavior among meat alternative buyers

Neuhofer, Zachary T.; Lusk, Jayson L.

doi:10.1038/s41598-022-16996-5

Cited by 43 publications

(15 citation statements)

References 31 publications

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“…These data underline that the growing market of meat substitutes does not significantly affect the meat market. Therefore, PBMAs are still weak substitutes for animal-based products, as they are often complementary to meat rather than meat replacers [ 77 ]. Previous studies also showed that regular meat consumers are less likely to choose plant-based items over beef than people declaring that they follow different diets (e.g., vegan, flexitarian, or vegetarian) [ 78 ].…”

Section: Market Analysis Of Plant-based Meat Alternativesmentioning

confidence: 99%

Plant-Based Meat Alternatives: Technological, Nutritional, Environmental, Market, and Social Challenges and Opportunities

et al. 2023

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There is a growing awareness that fostering the transition toward plant-based diets with reduced meat consumption levels is essential to alleviating the detrimental impacts of the food system on the planet and to improving human health and animal welfare. The reduction in average meat intake may be reached via many possible ways, one possibility being the increased consumption of plant-based meat alternatives (PBMAs). For this reason, in recent years, hundreds of products have been launched on the market with sensory attributes (i.e., taste, texture, appearance, and smell) similar to their animal counterparts; however, these products have often a long list of ingredients and their nutritional values are very different from animal meat. The present review aims to highlight the main opportunities and challenges related to the production and consumption of PBMAs through an interdisciplinary approach. Aspects related to the production technology, nutritional profiles, potential impacts on health and the environment, and the current market and consumer acceptance of PBMAs are discussed. Focusing on the growing literature on this topic, this review will also highlight research gaps related to PBMAs that should be considered in the future, possibly through the collaboration of different stakeholders that can support the transition toward sustainable plant-based diets.

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Section: Market Analysis Of Plant-based Meat Alternativesmentioning

confidence: 99%

Plant-Based Meat Alternatives: Technological, Nutritional, Environmental, Market, and Social Challenges and Opportunities

et al. 2023

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“…These products, while embraced by vegetarians, are designed to appeal to a much broader demographic—basically, anyone wanting to reduce meat intake [ 78 ]. In fact, US household data indicate that over a recent 2-y period, 86% of purchasers of PBMAs were consumers of beef [ 79 ].…”

Section: Historical Perspective On Pbmasmentioning

confidence: 99%

Perspective: Plant-Based Meat Alternatives Can Help Facilitate and Maintain a Lower Animal to Plant Protein Intake Ratio

Messina¹,

Duncan²,

Glenn³

et al. 2023

Advances in Nutrition

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“…Studies concentrating on US samples have employed experimental designs to demonstrate that the majority (72%) of US citizens prefer a food product consisting of farm-raised beef as compared to alternative meat products ( 34 ). Other research reports that meat alternatives seem to not substitute ground meat: utilizing household scanner data, Neuhofer and Lusk ( 35 ) report that 86% of consumers who regularly consume meat substitute products consume ground meat as well. This finding was supported by Talyor et al ( 36 ).…”

Section: Literature Reviewmentioning

confidence: 99%

US consumers’ mental associations with meat substitute products

Garaus

2023

Front. Nutr.

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Negative impacts of meat consumption on both consumers’ health and the environment call for alternative sources for protein intake. In the last decades, the development of meat substitute products has made enormous progress. Given the beneficial aspects of reduced meat consumption, meat substitutes might be a promising approach for a more plant-based diet. However, despite the continuous improvement of meat substitute products and their increasing market potential, meat consumption in the US is still at a high level. Extant literature acknowledges that meat substitute products prompt several negative thoughts and feelings in various European countries, while US consumers’ perceptions of meat substitute products have not been investigated so far. However, understanding consumers’ thoughts and feelings toward meat substitute products provides valuable insights which can help policymakers and marketers to efficiently promote meat substitute products. Against this background, the current research investigates US consumers’ mental associations (i.e., connections of information and prior experiences with the product category stored in memory) with meat substitute products and explores if there are any differences between women and men. A sample of 175 US citizens acquired through an online panel provider completed a free word association technique resulting in 824 mental associations that qualified for the subsequent analysis. In a deductive-inductive content analysis, we assigned the mental associations to 20 categories (e.g., taste, health, environment) and determined their valence (i.e., positive, neutral, or negative). Frequencies and relationships among the categories were analyzed by employing frequency analyses, Chi-square difference tests, and multidimensional correspondence analysis. The findings reveal that meat substitute products elicit more negative mental associations than positive ones. Results validate categories identified in existing literature, but also reveal new categories of mental associations. Furthermore, the findings demonstrate that mental associations differ between women and men, with women tending to perceive meat substitutes more negatively than men. The multiple correspondence analysis resulted in four different consumer profiles (skeptics, innovators, health-oriented consumers, and avoiders) which can guide policymakers and brand managers on the effective promotion of meat substitute products.

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Most plant-based meat alternative buyers also buy meat: an analysis of household demographics, habit formation, and buying behavior among meat alternative buyers

Cited by 43 publications

References 31 publications

Plant-Based Meat Alternatives: Technological, Nutritional, Environmental, Market, and Social Challenges and Opportunities

Plant-Based Meat Alternatives: Technological, Nutritional, Environmental, Market, and Social Challenges and Opportunities

Perspective: Plant-Based Meat Alternatives Can Help Facilitate and Maintain a Lower Animal to Plant Protein Intake Ratio

US consumers’ mental associations with meat substitute products

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