“…Newspaper response was fairly representative of the distribution of newspapers across the top five circulation categories used by the American Society of News Editors (2010), except for the smallest circulation category, 25,000 to 50,000, which was under-represented, (35.8% of the respondents vs. 49% of the population), and the next-to-largest, 250,000 to 500,000, which 1 Names of most survey subjects were found on the Websites of the news organizations involved, through professional association listings, or by calling the news organizations. 2 Reported return rates for other similar studies were 20% for Smith, Tanner, and Duhé (2007); 25.6% for Dailey, Demo, and Spillman (2005); 20.7% for Dailey, Demo, and Spillman (2009); 37% for Lowrey (2005); and 40% and 53% for newspapers and 38% and 47% for TV stations in studies by Kraeplin and Criado (2006). was overrepresented (8% of respondents vs. 4.7% of the population).…”