Motivasi Pengunjung Melakukan Leisure and Recreation di Daya Tari Wisata Malioboro, Yogyakarta

Abstract


 
 
 Shopping center Malioboro offers a variety of souvenirs typical of Yogyakarta such as shirts, batik, blankon, sandals, and various types of handicrafts. In addition, Malioboro also serves as a culinary center with stalls along the street serving typical food and beverages at very cheap prices. Malioboro also has old buildings of Dutch colonial heritage.
 This research is located at Jalan Malioboro, Sosromenduran, Gedong Tengen, Yogyakarta City, Special region of Yogyakarta. The aims of this research to understand the attraction, accessibility, amenities, and ancillary also the tourist motivations in this tourist destination. The accidental sampling technique using for informants to collecting data. This research uses qualitative methods with techniques of observation, interview, questionaire, and documentation study. The data analysist technique used descriptive qualitative analysis.
 The research finds that many variety of attractions (culinary, shopping tour, building architecture, and street artists), accesibility (by transportation and information), amenities (hotels and tourism support facilities) and ancillary (UPT and merchant associations) existed in Malioboro. The motivation of visitors divided by two factors that is the push factor (out of saturation and curiosity) and pull factor (images owned, cheap prices provided, and the atmosphere offered by Malioboro).
 Keywords: Tourist Motivations, Leisure and Recreation, Malioboro
 
 

Strategi Pengembangan Ekonomi Berbasis Kampung Wisata

“…Motivasi wisatawan telah berubah dan menganggap motivasi sebagai langkah jangka pendek dalam perilaku berwisata, menjadi lebih menekankan pada pengaruh motivasi kepada perencanaan jangka panjang dan kebutuhan pikiran (Luh, dkk, 2022). Menurut Widiandri (2021) merupakan syarat pertama dalam kajian wisatawan dan pariwisata karena motivasi mendorong proses perjalanan meskipun tanpa sepenuhnya berbasis wisata.…”

Pengaruh Nostalgia, Relaksasi, Atraksi, Dan Wisata Halal Terhadap Daya Tarik Wisatawan (Studi Kasus Wisata Tradisional Pasar Kamu (Karya Anak Muda) Desa Denai Lama Kec. Pantai Labu)

“…Saat mengunjungi suatu destinasi wisata, para pelancong melakukan aktivitas apapun yang mereka pilih. Ini menyebabkan mereka tertarik pada tujuan (Komang et al, 2021). Beberapa destinasi memiliki daya tarik kuat yang memotivasi orang untuk berkunjung.…”