“…Research has shown that given this uncertainty, individual orientation vis-à-vis global warming may be shaped by an alternative, automatic route to goal pursuit that functions without involving one's conscious awareness. Under such a scenario, external environmental stimuli trigger relevant mental representations that effect immediate action, but people are not, and usually remain, unaware of the influence exerted by those stimuli (Bargh et al, 2010;Loersch and Payne, 2011;. For example, the exposure to heat-related primes and to anchors for future rises in temperature increased the level of belief in climate change and the willingness to pay to combat global warming (Joireman et al, 2010;Risen and Critcher, 2011).…”