Human Factors in Information Systems 2002
DOI: 10.4018/978-1-931777-10-0.ch005
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Motivation for Using Information Technology

Abstract: Data gathered from MBA students, undergraduate students in business administration and school students were utilized to test the motivation for using microcomputers. Three motivators were investigated: perceived usefulness, perceived ease of use and perceived enjoyment. The results suggest that school students have greater enjoyment in using microcomputers than MBA and undergraduate students do, and that undergraduate students in business administration have the greatest perception of the usefulness of microco… Show more

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Cited by 4 publications
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