Motivational game design patterns of 'ville games

Lewis, Cynthia; Wardrip‐Fruin, Noah; Whitehead, Jim

doi:10.1145/2282338.2282373

Cited by 47 publications

(42 citation statements)

References 12 publications

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“…As a quick and easy starting point, they can use the pre-compiled catalogues of game elements suited for survey gamification from [23,27]. Further game elements (not all of them necessarily suited for surveys) are provided in the "gamification toolkit" [26], "ingredients of great games" [24], game mechanics listed in [1], "motivational game design patterns" [19], "game flow criteria" [25], "playful experiences" in [18], and the aesthethics in [15]. The designers should familiarize themselves with the game elements so they can inspire the subsequent design steps.…”

Section: A) B)mentioning

confidence: 99%

Gamification of Online Surveys: Design Process, Case Study, and Evaluation

Harms

Biegler

Wimmer

et al. 2015

Human-Computer Interaction – INTERACT 2015

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Abstract.Online surveys are an important means of data collection in marketing and research, but conventional survey designs are often perceived as dull and unengaging, resulting in negative respondent behavior. Gamification has been proposed to make online surveys more pleasant to fill and, consequently, to improve the quality of survey results. This work applied gamification to an existing survey targeted at teenagers and young adults. The gamified survey was evaluated in a study with 60 participants regarding the psychological and behavioral outcomes of gamification. Results indicate that gamification successfully increased the users' perceived fun, the average time spent, as well as their willingness to use and recommend the survey, without introducing a strong bias in survey results, albeit with a lower overall response rate.Keywords. Gamification; Online Surveys; Questionnaires; Evaluation IntroductionGamification of online surveys has been proposed to make questionnaire filling a more enjoyable experience and to improve the accuracy of survey results [6,9]. This is an important goal because online surveys have been criticized for their dullness resulting in negative respondent behavior such as speeding, random responding, premature termination, and lack of attention [9,17,23]. In contrast to these negative effects, evaluations of gamified surveys have reported diverse benefits regarding user experience, motivation, participation, amount and quality of data [6,8,9,23]. These prior works confirm the usefulness of gamified online surveys, but have remained unclear about suitable design processes. More recent work [13] has proposed (but not evaluated) a design process that unifies process models from the related disciplines of form design and gamification. This work employs and evaluates the process in a case study where two designers gamified a survey about sports and leisure activities amongst teenagers and young adults. The goals and contributions of this work are firstly, to document our application of the process and the resulting gamified design (Section 4). This will also provide qualitative results (Section 5) regarding the process's applicability and usefulness. And secondly, to evaluate the psychological and behavioral outcomes of the gamified design (Sections 6-8) in an empirical study. Related WorkGamification of online surveys builds on many disciplines [13]. The following section briefly discusses relevant backgrounds, concepts and methods. Tradition and Innovation in Surveys.The use of forms for surveying information has a long historical tradition dating back to the 16th century when officers in Spanish provinces were equipped with questionnaires to standardize interviewing and observations [10]. These questionnaires enabled bureaucratic processes by abstracting individual life experiences into consistent, standardized representations [3,10]. This characteristic is shared with today's digital forms and online surveys, albeit with a different purpose of enabling automated data processing. Under...

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Section: A) B)mentioning

confidence: 99%

Gamification of Online Surveys: Design Process, Case Study, and Evaluation

Harms

Biegler

Wimmer

et al. 2015

Human-Computer Interaction – INTERACT 2015

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“…and responses (badges for long responses, achievements for sections completed) can provide motivation to complete the survey, as well as foster competition if progress is shared in a social context [18]. Our design did not include progress markers about the number of questions left, because our main experimental measure was the number of questions completed.…”

Section: Design Elements In Our Gamified Surveymentioning

confidence: 99%

“…Such benefits are desirable to designers because the ultimate goal of gamification is often to get more from a user: more data (or any data at all), higher quality data, or increased frequency and duration of participation. Attempts have been made to identify game design patterns that result in increased motivation [9,18,34], but there is currently a lack of empirical research to determine what elements of gamification really work in the real world to increase user motivation or participation [22].…”

Section: Introductionmentioning

confidence: 99%

Effects of gamification on participation and data quality in a real-world market research domain

Cechanowicz

Gutwin

Brownell³

et al. 2013

Proceedings of the First International Conference on Gameful Design, Research, and Applications

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Gamification has become an increasingly popular way to improve user engagement and motivation, but there is currently a lack of empirical research to demonstrate that increased gamification provides these benefits. To help address this problem we designed three versions of a gamified market research survey and tested them alongside the established industry standard in a study of over 600 participants. We also highlight examples where game elements compromise respondent data, and provide design solutions that correct the problem without losing the motivational benefits of gamification.

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“…It might be that the game industry's discussion on social games' lack of sociability is narrow and biased towards the so called "'Ville games" genre (Lewis et al, 2012), which feature world building and simple social features such as sending and receiving gifts and visiting a friend's game space for score and bonuses. Such games have gained huge popularity in the past, so the discussion has also mostly revolved around them while ignoring other social game genres, which have evolved to offer deeper social experiences.…”

Section: Discussionmentioning

confidence: 99%

A Review of Social Features in Social Network Games

Paavilainen

Alha

Korhonen

2017

ToDIGRA

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Although social network games on Facebook have become popular, their actual sociability has been questioned. In this paper, we review the social features of 16 social games and, as a result, present a list of 30 social features in three categories: presence, communication, and interaction. A common set of features, which was found in all of the examined games, is mainly focused on the presence and communication aspects, while neglecting player interaction. In addition, social features are primarily used for acquisition and retention purposes, rather than monetization. These findings are useful for the study and design of social features in social games and in other games with social network integration.

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Motivational game design patterns of 'ville games

Cited by 47 publications

References 12 publications

Gamification of Online Surveys: Design Process, Case Study, and Evaluation

Gamification of Online Surveys: Design Process, Case Study, and Evaluation

Effects of gamification on participation and data quality in a real-world market research domain

A Review of Social Features in Social Network Games

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