“…Chen, Neuts, Nijkamp, and Liu () revealed that Taiwanese cruisers valued escape, learning, and social bonding more than their Chinese, Hong Kong, and Japanese counterparts, whereas the Japanese were highest on self‐esteem enhancement and lowest on social bonding. For Chinese cruisers, novelty, relaxation, and ocean scenery have been identified as major motivations (Petrick, Zou, & Hung, ; Zou, Migacz, & Petrick, ). Guo and Zhou (), additionally, identified strong beliefs that ocean cruising can demonstrate social status and attract respect from friends and relatives, thus contending that “showing off” is more important than engagement in leisure for its own sake.…”