“…The findings of Kean and Levin, along with the industry reports (Haider, 2014;"Sewing, Needlework," 2015), indicate that the frameworks of Toffler's thesis, prosumerism (Kolter, 1986;Ritzer, Dean, & Jurgenson, 2012), DIY (Watson & Shove, 2008), and craft consumer (Campbell, 2005) literature could be useful in understanding and providing insight into the motivations of female home sewers who sew garments for themselves. To understand the psychological motivations of women to sew, uses and gratification theory (UG) was identified, as it has been used to understand other handcraft motivations (Stannard & Sanders, 2015).…”