“…This measure is based on a design developed by Costell and colleagues to successfully differentiate sexual preference (Costell, Lunde, Kopell, & Wittner, 1972). Costell's design incorporated stimulus preceding negativity (SPN), a brain response that occurs during the anticipation of and motivation to attend to emotionally important stimuli (Hillman, Apparies, & Hatfield, 2000;Takeuchi, Mochizuki, Masaki, Takasawa, & Yamasaki, 2005). The older literature, including Costell's work, referred to SPN as a subtype of contingent negative variation that occurs between a cueing or warning stimulus (S1) and a motivationally or response-related second stimulus (S2) that occurs shortly (typically 1,000 ms to 4,000 ms) thereafter.…”