In much of sub-Saharan Africa, cattle have played a central role in maintaining social cohesion by binding people of various means into mutual obligations. Today, among South African Zulu communities, as in much of the world, the social obligations attached to wealth are fiercely contested. To trace conflicts in emerging moral economies, I compare in this article the social roles of cows versus those of another wealth good: cars. Unlike cattle, cars are not given to in-laws, are not shepherded in communal pasturelands, and do not multiply communal wealth through reproduction. Both cattle and cars measure status, but cars measure an individualized status that protectively hedges itself from others' demands. As a minimally fungible investment, a vehicle for independent movement, and a tool for financial independence that is increasingly accessed by both women and men, cars offer a vantage point onto the ways that people navigate between diverging old and new moral economies. [morality, inequality, Africa, cattle, wealth goods]