With readily available and ever-increasing computational resources, the modelling of continuous casting processes-mainly for steel, but also for copper and aluminium alloys-has predominantly focused on large-scale numerical simulation. Whilst there is certainly a need for this type of modelling, this paper highlights an alternative approach more grounded in applied mathematics, which lies between overly simplified analytical models and multi-dimensional simulations. In this approach, the governing equations are nondimensionalized and systematically simplified to obtain a formulation which is numerically much cheaper to compute, yet does not sacrifice any of the physics that was present in the original problem; in addition, the results should agree also quantitatively with those of the original model. This approach is well-suited to the modelling of continuous casting processes, which often involve the interaction of complex multiphysics. Recent examples involving mould taper, oscillation-mark formation, solidification shrinkage-induced macrosegregation and electromagnetic stirring are considered, as are the possibilities for the modelling of exudation, columnar-to-equiaxed transition, V-segregation, centreline porosity and mechanical soft reduction.