2016
DOI: 10.1016/j.im.2016.02.009
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Multi-homing on SNSs: The role of optimum stimulation level and perceived complementarity in need gratification

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Cited by 37 publications
(30 citation statements)
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“…Fourth, consumers with high OSL are more likely to perceive advantages of P2P accommodation. This finding is consistent with those reported in previous studies, which found that users with high OSL tend to perceive additional value from the adoption of new social networking sites (Gu et al , 2016). In addition, consumers with high OSL are more likely to perceive satiation of hotels, which is in line with prior studies.…”
Section: Discussionsupporting
confidence: 93%
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“…Fourth, consumers with high OSL are more likely to perceive advantages of P2P accommodation. This finding is consistent with those reported in previous studies, which found that users with high OSL tend to perceive additional value from the adoption of new social networking sites (Gu et al , 2016). In addition, consumers with high OSL are more likely to perceive satiation of hotels, which is in line with prior studies.…”
Section: Discussionsupporting
confidence: 93%
“…The epistemic value instrument was adapted from Williams and Soutar (2009). The items for OSL were adapted from Gu et al (2016). Meanwhile, the items for satiation with service and satiation with decoration were adapted from Ha and Jang (2013b).…”
Section: Methodsmentioning
confidence: 99%
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“…In contrast, people with low levels of OSL prefer and feel comfortable with low levels of activation (Raju, 1980;Richard and Chebat, 2016). This notion has been confirmed by empirical research, which has found that individuals with higher levels of OSL are more likely to become involved in novel, complex, intense or recreational activities than those individuals with low levels of OSL (Chang, 2017;Cho and Workman, 2014;Gu et al, 2016Gu et al, , 2018.…”
Section: The Personality Trait Of Oslmentioning
confidence: 80%
“…The relationship between low-level of uncertainty and preferred SNSs usage has been proposed and tested in various forms of SNSs research [4] [5], [55], [26]. In addition, Burhanna, Seeholzer and Salem [10] found that interactive strategies have a significant effect on low level of uncertainty which also resulted to user's social attractiveness in term of SNSs use.…”
Section: The Influence Of Low Level Of Uncertainty On Preferred Snss mentioning
confidence: 99%