2016
DOI: 10.16997/wpcc.219
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Multi-Platform Television and Business Models: A Babylonian Clutter of Definitions and Concepts

Abstract: The field of multi-platform television is suffering from a Babylonian clutter of definitions and concepts hampering its development especially in terms of establishing new business models for it. Thus, a clear notion of the concepts and definitions within an emerging business field is necessary to identify and develop new opportunities for value creation. To enhance the research field of multi-platform TV the article disentangles the clutter of concepts by defining and aggregating the terms into two groups: Hy… Show more

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Cited by 9 publications
(6 citation statements)
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References 24 publications
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“…Baumann & Hasenpusch [20] argue that a clear notion of concepts and definitions within such an emerging field is necessary to identify and develop new opportunities for value creation. Thus, they suggest defining and gathering the terms into two groups: hybrid television and multi-screening.…”
Section: B Innovation and Multiplatform Strategies Of Tv Broadcastersmentioning
confidence: 99%
See 1 more Smart Citation
“…Baumann & Hasenpusch [20] argue that a clear notion of concepts and definitions within such an emerging field is necessary to identify and develop new opportunities for value creation. Thus, they suggest defining and gathering the terms into two groups: hybrid television and multi-screening.…”
Section: B Innovation and Multiplatform Strategies Of Tv Broadcastersmentioning
confidence: 99%
“…It includes "Second Screening", "Dual Screening" as well as "Social TV". The work of Baumann and Hasenpusch [20] makes a distinction between the terms "Second Screening" for activities related to broadcast content and "Dual Screening" for independent activities. It is also a good idea for broadcasters to pay special attention to social media discussions related to linear television content.…”
Section: Multi-screeningmentioning
confidence: 99%
“…Umumnya, semua negara menetapkan aturan tentang penyiaran TV, mengingat TV memiliki dampak politik (Jebril, Stetka, & Loveless, 2013;Oates & Roselle, 2000;Walker, Orttung, Walker, & Orttung, 2014). Di lain pihak, bisnis ini masih diminati pelaku bisnis karena bisa mendapatkan keuntungan (Baumann & Hasenpusch, 2016).…”
Section: Pendahuluanunclassified
“…New publishing business models are indeed already evolving. Companies are looking for new revenue streams, while also using cost-cutting strategies as a tool to drive their business toward innovation (Baumann and Hasenpusch 2016;Küng 2017). The advertising and subscription business models that supported traditional media companies in the past, however, appear to fail to do so in the digital age .…”
Section: Big Data As Business Model Innovationmentioning
confidence: 99%