“…Thus, for example, a college student might associate the elderly with slower-paced walking, but the student tends not to walk slowly unless a stimulus in the environment primes concepts associated with the elderly (e.g., Bargh, Chen, & Burrows, 1996). We adopted the cultural priming methodology described above (e.g., Hong et al, 1997Hong et al, , 2000Trafimow, Triandis, & Goto, 1991). Cultural priming typically involves immersing participants in a culturally-relevant mind-set by asking them to adopt a particular perspective or exposing them to culturally-laden stimuli.…”