Multidisciplinary Wow experiences boosting SMEi

Towards Explainable and Sustainable Wow Experiences with Technology

“…In another vein, Pieskä et al [8] provided examples of how wow experiences can be used to enhance business for companies. They suggested that certain disciplines and technologies have an especially high potential for creating wow experiences, such as virtual reality (VR), augmented reality (AR), interactive robotics, and games.…”

“…They suggested that certain disciplines and technologies have an especially high potential for creating wow experiences, such as virtual reality (VR), augmented reality (AR), interactive robotics, and games. Pieskä et al [8] described several cases in which complex industrial machines were visualized and interior design was performed through the use of game development tools and 3D software, with the resulting virtual experiences creating wow experiences for users. Other examples involve an interactive service robot used in a healthcare environment; an intact 3D representation of a now-destroyed church; VR games used for various visualization purposes; and games utilizing voice recognition, augmented reality (AR) and motion control technology.…”

“…Other examples involve an interactive service robot used in a healthcare environment; an intact 3D representation of a now-destroyed church; VR games used for various visualization purposes; and games utilizing voice recognition, augmented reality (AR) and motion control technology. They suggested that the presented technologies are "essential business boosting enablers" [8] (p. 315). However, it is not explained by which definition or measures the wow experiences were identified as such.…”

“…Wow experiences are assumed to be unexpected or surpass the users' expectations [1,2,4,[7][8][9]. The item statement was strengthened with the addition of "by far" to obtain a more nuanced result.…”