“…Garrett's () tripartite framework provides insight into the prospects for indirect conventional lobbying afforded by new media technologies. His first two categories, mobilizing and opportunity structures, emphasize new media mechanisms that enable collective action (see, e.g., Gueroguieva, ; Kahn & Kellner, ; Shulman, ; Van Aeist & Walgrave, ) and conditions that facilitate or constrain movement activities (e.g., Cover, ; Singh, ). Garrett (, p. 204) identifies a third category most relevant to this study, that is, new media's framing processes, which are “strategic attempts to craft, disseminate, and contest the language used to describe a movement.” The new media literature includes examinations of the novel opportunities presented by emerging technologies for disseminating and legitimizing frames.…”