“…A hypothetical vehicle market is used to describe this procedure. The MSG consists of four market segments along the horizontal axis (corresponding to sports, family sedan, SUV, and luxury segments) and three performance/cost tiers on the vertical axis, leading to twelve niches in all (see Figure (Wassenaar et al, 2006, Kim et al, Kumar et al, 2006, Wassenaar and Chen, 2003). The demand model used in this work, establishes the relationship between the customer desired attributes, A, the socioeconomic and demographic attributes, S, price, P, and the demand, Q, i.e., Q(A, S, P).…”