Multilinguisticism in the Linguistic Landscape  of Transportation in Kupang

Beeh, Norci; Nenotek, Seprianus A.; Snae, Alfred; Benu, Naniana N.

doi:10.18860/ling.v17i2.17737

Cited by 3 publications

(2 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Kupang Malay is acceptable because it is a lingua franca, and even children born and raised in Kota Kupang have made this language their mother tongue. Meanwhile, English is an international language that often measures prestige and modernity [34]; [35].…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

Language of Political Campaign: Unraveling the Linguistic Landscape in Billboard Advertisements

Benu,

Suryati,

Simpen

et al. 2024

JLLS

View full text Add to dashboard Cite

Billboard advertisements for legislative and senatorial campaigns are integral to the cityscape leading to the general elections, reflecting local political dynamics. This study examines the linguistic landscape in billboard advertisements for legislative and senator campaigns heading for the general election in Indonesia. A qualitative method was employed, gathering data from billboard advertisements across various city areas. Analysis was conducted on the language usage, stylistic features, word choice, sentence structure, and visual representations in these billboard advertisements. Findings indicate a variation in language usage, with standard Indonesian predominating but also a presence of local language mixtures. Stylistic features range from persuasive to informative, while word choice tends toward positively connotated terms. Sentence structures tend to be simple and direct, while visual representations emphasize the candidates and symbols reflecting political aspirations. These results depict candidates' complex communication strategies influencing voter opinions and attitudes. A profound understanding of this linguistic landscape is crucial for political observers and candidates to comprehend local political campaign dynamics and effective communication strategies. This study added a new dimension to understanding how political communication is manifested in public spaces. By focusing on billboards as an outdoor media, which often serves as a daily backdrop for many people, this study explores how language can effectively capture voters' attention and influence their political attitudes. Thus, this study is expected to significantly enrich the understanding of political linguistics and communication strategies in the context of election campaigns.

show abstract

Section: Resultsmentioning

confidence: 99%

“…This aligns with linguistic landscape research conducted by previous researchers in Kota Kupang. The results of these studies all reveal that the presence of local languages is marginalized in the public spaces of Kupang City [36]; [34]; [23]. In the context of campaigns, ethnic languages significantly influence voter opinions.…”

Section: Resultsmentioning

confidence: 99%