Multimodal representations of gender in young children's popular culture

Lindstrand, Fredrik; Insulander, Eva; Selander, Staffan

doi:10.7146/mediekultur.v32i61.22433

Cited by 6 publications

(4 citation statements)

References 19 publications

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“…Machin and Thornborrow (2006) showed that women's agency in magazines is expressed only through the way they seduce men; nevertheless, Machin and van Leeuwen (2007) showed that in Vietnamese magazines, women are depicted as carrying out actual work strategically, and they are not depicted in a seductive way. Lindstrand, Insulander, & Selander (2016) examined the gender differences in a TV series and a mobile application about the same brand as examples of young children's popular culture. Although both media corroborate the stereotypical portrayal of girls as lazy and inferior to boys, the interactive modes in the application gave the children the freedom to participate in the creation of meaning and the social gender roles.…”

Section: Gender Representations In Mediamentioning

confidence: 99%

How I Depict Your Mother: A Critical Multimodal Analysis of the Representation of Mothers in Selected Egyptian Memes

Elzohiery

2022

Cairo Studies in English

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Section: Gender Representations In Mediamentioning

confidence: 99%

How I Depict Your Mother: A Critical Multimodal Analysis of the Representation of Mothers in Selected Egyptian Memes

Elzohiery

2022

Cairo Studies in English

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“…Gender issues have long been the focus of attention and sparked a lot of research in social and linguistic studies. Several studies have tackled gender representation from a multimodal perspective in different genres, including English language textbooks (Ahmad & Shah, 2019;Marefata & Marzban, 2014), TV commercials (Rubio, 2018), cinematic content (Guha et al, 2015) and young children's popular culture (Lindstrand et al, 2016). In these studies, the issue of how image representation and the combination of different participants contribute to constructing gender roles for men and women was examined.…”

Section: Gender Representation and Multimodal Discoursementioning

confidence: 99%

A Multimodal Analysis of Gender Representation in “Men vs. Women Memes”

Mahfouz

2021

Textual Turnings: An International Peer-Reviewed Journal in Eng

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The ubiquity of the Internet has given rise to a plethora of new genres thus posing a problem for linguistic analysis which has long been focusing on verbal content. Internet memes are an emerging genre currently prevalent in computer mediated discourse (CMD). They constitute a new medium not only to deliver messages but also to create humor. A prototypical form of memes is the image macro meme, which typically consists of a still image with text superimposed so that their juxtaposition creates a humorous effect. These are usually used to portray a variety of cultural relations, such as political ideologies, ethnic stereotypes as well as gender representation. In the present study, a sample of memes was collected from Pinterest website using the search terms "men vs. women memes", with special focus on memes related to health and relationships in particular. Drawing upon Kress and van Leeuwen's (1996Leeuwen's ( , 2006 Theory of Visual Grammar, in addition to Critical Discourse Analysis respectively the researcher analyzes the visual and textual elements of the selected memes. The study seeks to examine how the memes depict gender identity using the interplay between both text and image. Despite a few exceptions, the findings point out that memes are used discursively to reproduce stereotypical images of the two genders and create binary oppositions between them in several ways. The study highlights the role played by memes as a recent form of discursive communication enabling the viral dissemination of cultural representation and ideological content.

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“…Cultures can have direct impacts on children preferences for toys that are "designed, packaged, and marketed to correspond with their masculine or feminine identities" (Kahlenberg & Hein, 2010, p. 830). Further, social norms and expectations are also linked to this approach (Lindstrand, Insulander, & Selander, 2016;Robinson, Smith, & Davies, 2017).…”

Section: Review Of Literaturementioning

confidence: 99%

A Sociolinguistic Analysis of Childhood Narratives and the Construction of Gender Identity: A Sociocultural Perspective

Alsoraihi¹

2020

IJEL

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This paper recognizes various concepts about gender identity in early childhood narratives by analyzing memories and stories expressed by men and women participating in this study. Such analyses assert the fact that cultural norms’ influence on gender identity is a very complex process. Linguistic ethnography (LE) researchers have always considered language as a starting point that leads to the study of the interactions between cultural, social norms, and language. This paper is placing a noticeable emphasis on detailed analyses of recorded data of interactions as primary source for displaying and constructing gender identities via social norms differences or similarities. This study emphasizes the effect of cultural differences and how they are placed at the center of other social processes involving gender identities and cultural outcome through daily interactions. Knowledge of the concept of social reality across different fields will eventually lead to key answers of questions about how this reality is constructed, reproduced, and manifested in various social, historical, political, and socio-economic settings. This paper manifests the definition of LE which is a field that is recognized by combining both ethnography and linguistic characteristics, where ethnography lies within the researcher’s attempt to analyze communicative practices within the social norms of a particular community. Through participants’ voices, events and views, their gender identity is perceived and constructed.

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Multimodal representations of gender in young children's popular culture

Abstract: Th is article poses questions regarding learning and representation in relation to

Cited by 6 publications

References 19 publications

How I Depict Your Mother: A Critical Multimodal Analysis of the Representation of Mothers in Selected Egyptian Memes

How I Depict Your Mother: A Critical Multimodal Analysis of the Representation of Mothers in Selected Egyptian Memes

A Multimodal Analysis of Gender Representation in “Men vs. Women Memes”

A Sociolinguistic Analysis of Childhood Narratives and the Construction of Gender Identity: A Sociocultural Perspective

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