“…Some have proposed that such skills might be cultivated from within, through learning by doing (Springer & Czinkota 1999), or by setting up local marketplaces to facilitate information sharing within communities (Sonobe et al, 2004). Others speculate that marketing know-how can be imported from advanced market economies, through the provision of managerial education (Marinov, Cox, Avlonitis, & Kouremenos, 1993), via on the job training provided by foreign employers (Gamble, 2006), or by establishing links with management consultants (Savitt 2001) and joint venture partners (Steensma, Tihanyaa, Lyles, & Dhanaraj, 2005;Tsang et al, 2004). These studies hint at the possibility that transition economy managers may acquire marketing know-how when dealing with foreign partners.…”