Multiple Audiences as Text Stakeholders: A Conceptual Framework for Analyzing Complex Rhetorical Situations

Adding a temporal dimension to the analysis of argumentative discourse: Justified reframing as a means of turning a single-issue discussion into a complex argumentative discussion

“…This article also makes a contribution to argumentation studies at a theoretical level, by explaining one way in which complex argumentative discussions might be created, that is, through justified reframing. From this viewpoint, our analysis complements previous research (Lewiński and Aakhus, 2014; Palmieri and Mazzali-Lurati, 2016) that, in different ways, has argued for the importance of extending existing models for argumentation analysis in order to account for the nuances of argumentation in real-life contexts. While previous research has focused on the existence of different stakeholders within one discussion, we focus on the fact that a complex discussion (i.e.…”

“…These authors consider the complexities of multi-party discussions and introduce the concept of polylogue (Lewiński and Aakhus, 2014). Starting from a similar concern, Palmieri and Mazzali-Lurati (2016) elaborate a model with different levels of text stakeholders in argumentation to define what they call ‘complex rhetorical situations’. The present work also extends existing models of argumentation to achieve a more nuanced view of argumentative discussions in real-life settings: we concentrate on how a discussion evolves and becomes complex over time.…”

Strategic Communication with Multiple Audiences: Polyphony, Text Stakeholders, and Argumentation

“…Recent research in the polyphony of organizational discourse has suggested an integration of the linguistic-semantic level of the polyphonic configuration with the extra-linguistic level of the socialcommunicative context where persuasion strategies are situated (Aggerholm & Thomsen, 2014;Fløttum, 2010). Starting from this suggestion, the present work further extends the method for the linking of polyphonic structures to the communication context, by using the Text Stakeholder Model (Palmieri & Mazzali-Lurati, 2016), a conceptual framework elaborated precisely for the reconstruction of rhetorical situations with multiple audiences. A text stakeholder approach can contribute to the understanding of polyphony in strategic communication from a micro-level perspective, thus complementing the managerial/macro perspectives that have dominated strategic communication studies to date.…”

“…The text stakeholder model (Palmieri & Mazzali-Lurati, 2016) represents a framework for the analysis of complex communicative situations involving multiple audiences. In responding to such situations, the speaker/writer is required to design appropriate communicative strategies, which includes the selection and effective display of arguments.…”

Emotions in Argumentative Narration

“…This description of the communicative context aims to explain why the video-recording analyzed in this paper should be considered as dialogical in nature, even if it consists of a monologue: in reality, it singles out one moment of a highly dialogical process. The whole of the project, in fact, may be considered as the progressive construction of a communicative exchange between the stakeholders (Palmieri and Mazzali-Lurati 2016) in which this specific communicative act has been designed with the purpose of activating dialogue between the participants. Martine shows a strong commitment to argumentation and gives her speech a clear argumentative structure.…”