2000
DOI: 10.1002/1520-6750(200009)47:6<500::aid-nav3>3.0.co;2-z
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Multivariate meta analysis with potentially correlated marketing study results

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Cited by 20 publications
(23 citation statements)
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“…Our simulation results highlight that a normal model for BRMA is preferable to two separate URMAs for estimating the pooled endpoints, and our results are consistent with previous findings that show how the inclusion of correlation allows the 'borrowing of strength' across endpoints [1,10,19]. We thus recommend practitioners use a BRMA rather than two separate URMAs where possible.…”
Section: Discussionsupporting
confidence: 89%
See 1 more Smart Citation
“…Our simulation results highlight that a normal model for BRMA is preferable to two separate URMAs for estimating the pooled endpoints, and our results are consistent with previous findings that show how the inclusion of correlation allows the 'borrowing of strength' across endpoints [1,10,19]. We thus recommend practitioners use a BRMA rather than two separate URMAs where possible.…”
Section: Discussionsupporting
confidence: 89%
“…The sizes of the meta-analysis were either n = 5 or n = 50 studies for complete data, and either n = 10 or n = 50 for missing data. Our method of simulation was deliberately chosen to be similar to that previously used by Berkey et al [1] and Sohn [19]. As an example, we now describe the simulation procedure for scenario (i) with n = 50 .…”
Section: Methodsmentioning
confidence: 99%
“…In such situations V i → D i and we would not expect the within‐study correlations to have much effect, as ultimately borne out in the simulation results of Ishak et al (2008). Sohn (2000) has also shown that even the within‐study variances and have little influence in such situations. The question thus remains regarding the exact influence of the within‐study correlation on the pooled estimates in other situations, e.g.…”
Section: Analytic Assessment Of the Effect Of Within‐study Correlamentioning
confidence: 99%
“…In this study, we have also not explored whether our multivariate models would improve our point estimates in the presence of missing data since our example data set had very minimal missing data. In the literature, some studies have shown that, in the presence of large amount of missing data, the ‘borrowing of strength’ from other studies in a multivariate meta-analysis can give more precise estimates compared to the univariate meta-analysis [39], [48], [49]. This has also been shown in a particular case of outcome reporting bias, where the impact of this bias on the precision of point estimates was reduced in the multivariate meta-analysis compared to univariate meta-analysis [38].…”
Section: Discussionmentioning
confidence: 99%