IntroductionThe rich legacy of qualitative research has yielded a wide variety of approaches and methods (grounded theory, ethnography, action research, focus groups, interviews, case studies, etc.). This chapter will summarize specific steps from the traditions of grounded theory, ethnography, and other schools of thought that have emerged from the fields of sociology, anthropology, and psychology. Our specific focus will be on the methods we believe are most useful and frequently used in organizations. These methods can be combined to create an approach tailored to the research question and situation. In fact, triangulation of results from multiple approaches can yield more reliable and valid conclusions (Tucker, Powell, and Meyer, 1995) and is particularly important when results will be used for decisions that may have significant risk attached (e.g., attraction and retention strategies, implementation of a new performance appraisal system). Because systematic approaches can enhance the reliability and validity of conclusions drawn from qualitative research, we hope to strike a balance between standardization and the flexibility that has been the hallmark of many qualitative researchers and theorists (e.g., Glaser and Strauss, 1967).In this chapter, guidelines for choosing when qualitative research may be most appropriate and recommendations for how to collect and analyze qualitative research in organizations will be provided. Our purpose is not to provide an exhaustive description of different qualitative research approaches, because there are already several definitive sources for each technique. We direct the reader to Lee (1999) or Symon and Cassell (1998) for overviews of organizational applications of multiple methods, to Creswell (1998) or Maxwell (1996 for a more general review of qualitative research, and to Miles and Huberman (1994) for data analysis techniques. While we will be faithful to these original sources, which are often oriented to the academic researcher, we will also 162 Bachiochi, Weiner provide a perspective intended for the organizational researcher. Thus, unique situations and constraints on research in organizations will be covered as the specific steps and techniques are summarized. To facilitate this process, the topic of employee retention and attrition will provide a running context for our recommendations.The different approaches available also involve varying levels of participant involvement, which can be a significant factor in selecting a method. In this chapter, the approaches will be discussed starting with the highest level of participant involvement. For instance, focus groups require active involvement of the participants in the data collection process. Observational studies may vary widely in the level of involvement and potentially the degree to which participants are aware of the research being conducted. Case studies, especially if they rely heavily on written or archival records, could require very little participant involvement. Finally, some of the overarching is...