Museums as Societal Engines for Urban Renewal. The Event Strategy of the Museum of Natural History in Florence

Lazzeretti, Luciana; Capone, Francesco

doi:10.1080/09654313.2013.819073

Cited by 22 publications

(11 citation statements)

References 37 publications

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“…Their effectiveness, however, seems limited since data generated by Google Analytics show that only 1 % of the over 23,000 visitors to the MNH's institutional website in 2013 were directed there through SM (museum director personal communication). Comparatively, the organization of 'real-world' events (temporary exhibitions, guided tours, special openings, workshops, concerts and shows) has been generally more effective in arousing interest towards the museum and attracting new segments of audience (Lazzeretti and Capone 2013) than the mere use of social networks.…”

Section: Discussionmentioning

confidence: 99%

Museums and social media: the case of the Museum of Natural History of Florence

Lazzeretti

Sartori

Innocenti

2015

Int Rev Public Nonprofit Mark

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Over the last years, Social Media (SM) have been emphasized as a means for nonprofit organizations to build and strengthen relations with a variety of stakeholders, although empirical studies have found a substantial delay in their adoption compared to profit-driven organizations. Less attention has been devoted to the cultural sector, wherein SM have been widely emphasized as a way to empower visitors. To this purpose, the paper presents a case study of a medium-sized non-profit cultural institution, the Museum of Natural History of Florence (MNH), which has engaged relatively early with SM. First, the role of different social networks within the museum's communication activities is analysed through direct interviews. Moreover, the intensity of the museum's interactions with its stakeholders on SM is measured. Finally, the nature of interactions with stakeholders on SM is identified through a qualitative contents analysis of the museum's profiles on Facebook and Twitter. The empirical analysis allows to compare the theoretical potential of Social Media with their actual implementation in a real-life context, besides shedding light on the organizational challenges that medium-sized cultural institutions such as the MNH have to face when engaging with Social Media.

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Section: Discussionmentioning

confidence: 99%

Museums and social media: the case of the Museum of Natural History of Florence

Lazzeretti

Sartori

Innocenti

2015

Int Rev Public Nonprofit Mark

Self Cite

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“…They can be an important resource for educational institutions (Bryan/Munday/ Bevins 2012: 149) and promote the dissemination of scientific knowledge (Heidenreich/Plaza 2015: 1453Lazzeretti/Capone 2015: 1548. As a meeting place for artists, creative people, companies, educational institutions, politics and citizens, museums can act as "societal engines" thus contributing to social and cultural enhancement (Lazzeretti/Capone 2015: 1550, support the formation of networks and lead to interdisciplinary stimulation (Heidenreich 2015(Heidenreich : 1529. Projects by star architects can promote local-global corporate ties through integration into global networks and links to important institutions and actors.…”

Section: A Literature Review Of the Socio-economic Effects Of Star Armentioning

confidence: 99%

Star architecture projects. The assessment of spatial economic effects by means of a spatial incidence analysis

Dreher

Alaily-Mattar

Thierstein

2020

RuR

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Following the inauguration of the Guggenheim Museum Bilbao, designed by the star architect Frank Gehry, numerous cities have developed star architecture projects that try to emulate the ‘Bilbao Effect’ in the hope of triggering positive impacts for tourism and socio-economic development. However, as many projects do not achieve the set goals, their role as catalysts for urban development is debatable. We argue that the temporal and spatial economic dimension of the effects of star architecture projects – which are hardly discussed in existing literature – is crucial to assess the contribution of such projects for urban regeneration. The Kunsthaus Graz in Austria serves as a case study where we apply and modify the approach of the ‘spatial incidence analysis’ to assess the socioeconomic and intertemporal effects of a publicly funded, star architecture project. The spatial incidence analysis is closely related to the cost-benefit analysis, but takes into consideration wider aspects of the spatial distribution and intertemporal development of three dimensions of effects: payment flows, goods and services, and utility. We identify the following key findings by applying a combination of quantitative and qualitative methods: the operation of the Kunsthaus Graz provides an inflow of purchasing power for the municipality of Graz; the Kunsthaus Graz has positive, long-term effects in the fields of tourism marketing, civic pride and identification, creative industries and urban regeneration; the effects of the Kunsthaus Graz are spatially concentrated in the municipality of Graz.

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“…In the United Kingdom, arts and film festivals promote and celebrate the artistic achievements of individuals who faced mental health battles in order to engage and educate communities on how to tackle mental health stigma and discrimination (Clarke and Knifton, 2009). Also, museum exhibitions seek to enhance audiences’ knowledge around urban renewal and common cultural heritage (Lazzeretti and Capone, 2015) and in the face of funding cuts a variety of arts centres have created digital art spaces and online interactive tools which aim to strengthen non-arts students’ academic motivation and popularize arts consumption (Enhuber, 2015; Winner et al, 2013). The aforementioned arts marketing studies mainly approach audiences’ education and development either from the psychological angle (relating to visitors’ motivation) or via the adoption and consideration of government social policies, community enterprise strategies and measurable participation rates (Osborne and Rentschler, 2010).…”

Section: Arts-infused Educational Eventsmentioning

confidence: 99%

Marketing, art and voices of dissent

2017

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Limited research exists around the interrelationships between protest camps and marketing practices. In this article, we focus on the 2014 Hong Kong protest camps as a context where artistic work was innovatively developed and imaginatively promoted to draw global attention. Collecting and analysing empirical data from the Umbrella Movement, our findings explore the interrelationships between arts marketing technologies and the creativity and artistic expression of the protest camps so as to inform, update and rethink arts marketing theory itself. We discuss how protesters used public space to employ inventive methods of audience engagement, participation and co-creation of artwork, together with media art projects which aimed not only to promote their collective aims but also to educate and inform citizens. While some studies have already examined the function of arts marketing beyond traditional and established artistic institutions, our findings offer novel insights into the promotional techniques of protest art within the occupied space of a social movement. Finally, we suggest avenues for future research around the artwork of social movements that could highlight creative and political aspects of (arts) marketing theory.

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Museums as Societal Engines for Urban Renewal. The Event Strategy of the Museum of Natural History in Florence

Cited by 22 publications

References 37 publications

Museums and social media: the case of the Museum of Natural History of Florence

Museums and social media: the case of the Museum of Natural History of Florence

Star architecture projects. The assessment of spatial economic effects by means of a spatial incidence analysis

Marketing, art and voices of dissent

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