Music consumption: Lifestyle choice or addiction

Cockrill, Antje; Sullivan, Margaret; Norbury, Heather

doi:10.1016/j.jretconser.2010.12.003

Cited by 23 publications

(17 citation statements)

References 22 publications

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“…The relationship can be a reaction, interaction, and customer experience that occurs offline and online. Customer engagement can also be defined as a psychological state that encourages more frequent interactions with focal objects, such as brands [ 31 ]. Customer engagement is a long-term relationship that arises in terms of emotional and utilitarian motivational encouragement [ 31 ].…”

Section: Literature Studymentioning

confidence: 99%

“…Customer engagement can also be defined as a psychological state that encourages more frequent interactions with focal objects, such as brands [ 31 ]. Customer engagement is a long-term relationship that arises in terms of emotional and utilitarian motivational encouragement [ 31 ]. In this study, engagement is applied to the online realm, which is a channel that provides reviews on the YouTube platform.…”

Section: Literature Studymentioning

confidence: 99%

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Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

Fitriani

Mulyono

Hidayanto

et al. 2020

Heliyon

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Product-review videos can be a promising marketing method. The popularity of using videos as a medium for product reviews is evidenced by the number of channels that are used to provide product reviews on multiple platforms. Reviewers can use various strategies to attract wider audiences and make these audiences loyal to their channels. This study analyzes the effect of the reviewer's communication style on the audience's loyalty to the channels that provide product reviews, especially on the YouTube platform. Communication-style analysis is associated with hedonic and utilitarian motivation theory, which can be used to explain communication style effect on channel loyalty. This study uses a quantitative approach using questionnaire to obtain data. The data in this study are analyzed using covariance-based structural equation modeling in AMOS 21.0. The results show that communication styles (social-oriented and task-oriented), perceived transparency, perceived enjoyment, credibility, and channel engagement affect channel loyalty. Meanwhile, the informativeness factor does not affect channel loyalty. This paper will also discuss the theoretical and practical implications of the study.

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Section: Literature Studymentioning

confidence: 99%

Section: Literature Studymentioning

confidence: 99%

Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

Fitriani

Mulyono

Hidayanto

et al. 2020

Heliyon

View full text Add to dashboard Cite

show abstract

“…Furthermore, at a more individual level, the question arises what happens if an individual loses or is otherwise deprived of their iPod. Prior studies have shown that some individuals cope poorly if they are unable to access their MP3 player and that MP3 player use can have addictive qualities (Cockrill et al, ), where excessive use leads to loss of sleep, impacts on work or study, and leads to complaints from family and friends.…”

Section: Discussionmentioning

confidence: 99%

Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction

Cockrill

2012

J of Consumer Behaviour

Self Cite

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The Apple iPod is currently the undisputed leading product in the global MP3 player market. This competitive advantage is due to the design, high functionality, and perhaps most importantly, the 'cool factor' which Apple has managed to obtain with its products. This study explores if owning an iPod (as opposed to another brand of MP3 player) makes a difference in the perception of general life satisfaction. Using Diener et al.'s generic satisfaction with life scale (SWLS) to measure the dependent variable life satisfaction, a model with the key concepts usage, benefits, peer influence, design, iPod phenomenon, and iPod bubble has been developed and tested in a variety of ways, including regression analysis. The sample consisted of a multinational sample of 240+ young adults, aged 18-35 years. The demographic profiles of iPod and non-iPod owners were very similar, but for iPod owners, 23 per cent of the variance in overall life satisfaction is explained by the key concepts used in this research. Key influencing variables for iPod owners are peer influence and design. For non-iPod owners, the amount of variance explained by the independent variables was negligible. iPod owners also considered their MP3 players to be much 'cooler' than did non-iPod owners. This article considers the managerial implications of these findings for Apple and for competing brands. The social implications of these findings and their significance are also discussed, and several potential areas for further research are highlighted.Note: Age: dummy for under/over 25 years (0/1). Gender: dummy femalemale (0/1). Status: nonstudent/student (0/1). The construct iPod phenomenon was not measured for non-iPod owners.iPod ownership and life satisfaction 411

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“…Adopting a qualitative approach, further research by McIntyre (2011) into age revealed: 'Boomer records shop-buyers and Generation Y downloaders exhibit key generational identity differences in intrinsic meanings, values and associations inherent within their differential music transactional processes' (p. 150). Furthermore, Cockrill, Sullivan, and Norbury (2011) have observed indicators of addiction amongst heavy users of mp3 technology. 80% of these were aged 18-25 years.…”

Section: The Collector: Age and Habitual Purchasing Behaviourmentioning

confidence: 99%

Artist autonomy in a digital era: The case of Nine Inch Nails

Brown

2011

Empirical Musicology Review

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Music consumption: Lifestyle choice or addiction

Cited by 23 publications

References 22 publications

Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction

Artist autonomy in a digital era: The case of Nine Inch Nails

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