Muslim Tourist Religiosity, Perceived Values, Satisfaction, and Loyalty

Abstract

This study investigates the relationships among Muslim tourists’ perceived values, satisfaction,loyalty and the moderating effect of religiosity. These relationships are explored with a sample of396 Ghanaian Muslim tourists visiting Larabanga Mosque. Structural equation modelling andmultigroup analysis were used to explore the relationships and the moderating effect of the studiedvariables. The results revealed that perceived values of Muslim had positive effects on touristsatisfaction and tourist satisfaction had a positive influence of on loyalty. However, quality andsocial values had negative effects on satisfaction. In addition, the significant moderating effect ofMuslim religiosity on the relationship between perceived value and tourist satisfaction wasestablished. The results of the study validate the viability of Islamic tourism practices that wouldbuild positive intention to re-visit or recommend destinations among potential Muslim tourists forfuture Islamic tourism market. Theoretical and practical implications of the findings are alsodiscussed.

A bibliometric analysis of Halal and Islamic tourism

“…The scholars from Ghana (Preko et al , 2020) have established a correlation between Muslim tourists' perceived beliefs, happiness, commitment and the moderating influence of religion. This study was conducted among 396 Ghanaian Muslim tourists who visited Larabanga Mosque.…”

“…As per Carboni et al (2014), tourism in Islam is a type of tourism that adheres to Islamic principles and involves Muslims who desire to preserve their religious practices while traveling. It's worth noting that no understanding about what constitutes Islamic tourism exists (Preko et al , 2020). Islamic tourism is profoundly rooted in Islamic Sharia, which mandates any Muslim to visit Makkah (in Saudi Arabia), where Hajj is performed, provided she or he can afford it financially and physically (Battour and Ismail, 2016).…”

Indian diaspora in Ghana: cultural and family heritage of tourists' travel preference

“…India) with regard to sightseeing and reliving the past. Extant tourism literature has considered numerous outcomes such as satisfaction and loyalty (Feng et al , 2020; Mathew, 2021; Preko et al , 2020b), intention to revisit (Mohammed et al , 2021) and activity participation patterns (Kang and Lee, 2021). In diaspora tourism, previous studies have examined aspects that deal with attachment to home country (Huang et al , 2013); engagement in social capital building (Li, 2020), experiences and acculturation (Ferrari et al , 2021; Preko and Gyepi-Garbrah, 2021), transnational leisure and contemporary migrants (Huang and Chen, 2020), while neglecting the issue of preference to travel.…”

Digital tourism experience for tourist site revisit: an empirical view from Ghana

“…In the words of Wei et al (2021a, b), memorable experiences drive behavioral intentions; that includes the intention and willingness to pay a premium price for tour services. Tourists are also driven to visit locations they believe are worthy (Preko et al , 2020a, b), which is impacted by destination trust and is a key driver of tourist revisit intention (Güçer and Arici, 2018; Preko et al , 2020a, b). Indeed, memorable and fascinating tour experiences are shared deliberately to promote future tourism behaviours and likelihood to revisit (Gannon et al , 2021).…”

“…Also, incorporation of artificial intelligence (AI) and robotics into the hospitality and tourism service sector (Kuo, 2009) seem unexploited (Tuominen and Ascencao, 2016), thus demanding that tour operators can take advantage of intelligent technology to remain sustainable and competitive in the mist of global tourism competition (Kuo, 2009). Preko et al (2020a, b) call upon tour practitioners to strategically imbibe smart technology to minimize possible service disruptions to prevent service failures that may negatively affect tourist loyalty.…”