Mutual Business Relationship Development Efforts

Abstract

Maintaining the relationship between the company and customers and partners (suppliers) is an important thing that must be done in developing and maintaining long-term relationships to create a sustainable competitive advantage. Lack of knowledge about banking transactions of business actors in traditional markets and the benefits of digital platformbased financial causes some traders to still use the services of loan sharks in obtaining loans (capital). This research aims to determine the impact and efforts of mutual business relationship development at Pasar Sehat Genteng in collaboration with the Bank BJB Garut branch in providing banking digital literacy assistance. This research used a qualitative approach with descriptive methods. Pasar Sehat Genteng collaborates with Bank BJB Garut branch to provide banking and digital financial transaction platform facilities as a new model option in traditional markets in facing the digital era, and also as a means of direct banking financial literacy education for both traders and the public in implementing financial technology in traditional markets such as paying levies through the BJB Digi application and QRIS, as well as doing a transaction with buyers. The implementation of financial technology literacy provides many benefits for all parties at the traditional market such as reducing the risk of counterfeit money, reducing the supply made by loan sharks to traders, the financial records up-to-date and accountable anytime, and minimizing the spread of the covid-19 virus through transactions at traditional markets.

The Influence of Information Quality and Online Customer Review on Intention to Use

“…The market is the place of meeting between sellers and buyers so that financial transactions can happen. Enggartiasto Lukita, former Indonesian Minister of Trade, explained that the presence of the digital economy in the Public is part of Revolution Industry 4.0, which is identified by the use of advanced technology [4].…”