My Group's Fate Is My Fate: Identity-Fused Americans and Spaniards Link Personal Life Quality to Outcome of 2008 Elections

Buhrmester, Michael D.; Gómez, Ángel; Brooks, Matthew L.; Morales, José F.; Fernández, Saulo; Swann, William B.

doi:10.1080/01973533.2012.732825

Cited by 32 publications

(36 citation statements)

References 42 publications

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“…Therefore, what was characteristically seen as relationship‐serving behavior of identified consumers could originate from an attempt to compensate for more individual concerns regarding what they might be seen as (Ellemers, Spears, & Doosje, ). Taken together, the two constructs seem complementary but mostly nonoverlapping forms of self‐brand connection (Buhrmester et al., ). Highly fused consumers are capable of performing behaviors that differ from the group prototype assumed in social identity theory (e.g., Tajfel & Turner, ); their personal and social identities complement rather than compete with one another to promote attributional and cognitive biases when they encounter brand transgressions.…”

Section: Discussionmentioning

confidence: 99%

Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

Lin¹,

Sung

2013

Psychology and Marketing

126

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While existing literature describes strong brand relationships along several dimensions, this research sheds light on the identity perspective of consumer–brand relationships through the lens of brand identity fusion. Specifically, this research examines the effect of brand identity fusion on consumers’ responses to different brand transgressions. By comparing brand identity fusion with brand identification, this research also provides evidence that brand identity fusion is more predictive and enduring in explaining consumers’ relationship‐serving biases and prorelationship behaviors in the face of brand transgressions. The applicability of brand identity fusion for understanding connections between consumers and brand relationship partners in consumer–brand relationships is presented, followed by discussions of theoretical and managerial implications and directions for future research.

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Section: Discussionmentioning

confidence: 99%

Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

Lin¹,

Sung

2013

Psychology and Marketing

126

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“…This was also indicated by the partial correlation coefficients, which controlled for the effect of the additional independent measures in the model. This is in accordance with previous research showing that identity fusion is a better predictor of pro‐group sentiments and behaviours than unidimensional measures of group identification (Buhrmester et al ., ; Swann, Gómez, Dovidio, et al ., ; Swann et al ., ).…”

Section: Discussionmentioning

confidence: 99%

Identity fusion predicts endorsement of pro‐group behaviours targeting nationality, religion, or football in Brazilian samples

Bortolini

Newson

Natividade

et al. 2018

British J Social Psychol

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A visceral feeling of oneness with a group - identity fusion - has proven to be a stronger predictor of pro-group behaviours than other measures of group bonding, such as group identification. However, the relationship between identity fusion, other group alignment measures and their different roles in predicting pro-group behaviour is still controversial. Here, we test whether identity fusion is related to, but different from, unidimensional and multidimensional measures of group identification. We also show that identity fusion explains further variance of the endorsement of pro-group behaviour than these alternative measures and examine the structural and discriminant properties of identity fusion and group identification measures in three different contexts: nationality, religion, and football fandom. Finally, we extend the fusion literature to a new culture: Brazil. To the best of our knowledge, this is the first research explicitly addressing a comparison between these two forms of group alignment, identity fusion and identification with a group, and their role in predicting pro-group behaviours.

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“…Study 1 and most of the previous research focused on fusion with extended groups (see Swann et al, 2012) as the country (see Buhrmester et al, 2012;and Swann et al, 2014, for some exceptions). The main goal of the next study is to test the effects of being fused with a religious group.…”

Section: Discussionmentioning

confidence: 99%

“…So far, research on identity fusion has been mainly focused on extended groups as the country (see Buhrmester et al, 2012 for an exception) and most studies have been conducted in Spain or in the United States (see Swann et al, in press a, for an exception). Although the evidence on the link between identity fusion with one's country and extreme progroup behavior is strong, more research is needed to check whether previous findings are valid in other countries or when groups of different nature are considered.…”

Section: Discussionmentioning

confidence: 99%

Readiness to deny group’s wrongdoing and willingness to fight for its members: the role of Poles’ identity fusion with the country and religious group

Besta¹,

Gómez²,

Vázquez³

2014

Current Issues in Personality Psychology

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Identity fusion is a powerful visceral feeling of oneness with the group. Dozens of studies have demonstrated that identity fusion is a powerful predictor of endorsement of extreme behavior for the group. However, most research has been conducted with Spanish and/or North-American participants, and focused on the country as the target group. participants and procedureTwo correlational studies were conducted with Polish participants, using measures of identity fusion, group identification, willingness to fight and die for ingroup members and readiness to deny group's wrongdoing. resultsWe replicate and extend previous findings by showing that fusion with the country also predicts endorsement of extreme pro-ingroup behaviors with Polish participants (Study 1). Interestingly, fusion with religious group predicts willingness to endorse pro-ingroup behaviors for the religion they practice (Study 2). In addition, the present research shows that strongly fused participants display high levels of readiness to deny the group's wrongdoing, when the target group is the country (Study 1) or religious group (Study 2). conclusionsThese findings replicate and extend previous research and are a valuable contribution to the identity fusion theory. key words social identity; identity fusion; extremism; attitudes Tomasz Besta 1·A

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My Group's Fate Is My Fate: Identity-Fused Americans and Spaniards Link Personal Life Quality to Outcome of 2008 Elections

Cited by 32 publications

References 42 publications

Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

Identity fusion predicts endorsement of pro‐group behaviours targeting nationality, religion, or football in Brazilian samples

Readiness to deny group’s wrongdoing and willingness to fight for its members: the role of Poles’ identity fusion with the country and religious group

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