Nail Art Design Research Using 2022 S/S New York Fashion Week Trend Colors

This study is a study on the production of nail design works using EPL soccer clubs, and aims to help design development by grafting design elements of sports into nail art. A total of 5 nail design works were produced by selecting various art techniques in consideration of the characteristics of each soccer team. Through this study, it was found that EPL can provide various motives for nail design ideas, and it was possible to expand nail art design by developing sports goods. In addition, by converging nail art, it was found that sports are sufficiently valuable as a formative art. It was confirmed that the field of nail design can be expanded through the production of nail art works completed with the design elements and colors of the English Premier League as a motif, and the development of new nail art design research is expected through this study.

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Nail art Design Using EPL Football Teams Motifs

Kim¹,

Young-jin²

2023

“…. 이와 관련된 선행연구로는 뷰티 분야에 서는 헤어컬러 트렌드에 대한 연구 (Kim, 2021a;Jung, 2020;Kim, 2019;Choe et al, 2014)와 컬러 트렌드를 활용한 네일아 트 디자인 개발과 활용에 관한 연구 (Kim & Kim, 2023;Lee, 2021;Park & So, 2020;Oh & Cho, 2018) (Kim, 2021b). 둘째, 메가 트렌드(Mega trend)란 10년 혹은 그 이상의 기간 동안 개 인, 사회, 세계적 삶을 형성하는 중요한 방향성을 의미한다.…”

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The Effect of Trend Hair Color Perception and Consumer Innovation on the Consumption Value of Beauty Service

Lee,

Song

2023

Currently, the beauty industry is becoming very competitive with considerable red ocean. In particular, sales of many beauty salons are decreasing due to the recent economic recession. Therefore, differentiated management and marketing strategies for hair salons are needed. The collected data were analyzed using the SPSS 28.0 program. The results of a survey on the effects of hair trend color perception and consumer innovation on the consumption value of beauty services for people in their 10s to 40s or older living in Daejeon Metropolitan City and Sejong City are as follows. The sub-domains of trend hair color perception were positive perception (M=3.66) and negative perception (M=2.92), and the sub-domains of consumer innovation were social innovation (M=3.27) and hedonic innovation (M=3.53), and the sub-domains of consumption value were economic factors (M=3.13), social factors (M=3.51), and personal factors (M=3.65). Both positive and negative perceptions of trend hair color were found to affect consumption value by economic, social and personal factors. Consumers' social and hedonic innovation had a positive(+) effect on consumption value by economic factors, and hedonic innovation had a positive(+) effect on consumption value by social and personal factors. Therefore, it was confirmed that the higher the trend hair color perception and consumer innovation, the more variables affect the consumption value of beauty services, and based on the results of this study, it is expected to help revitalize the beauty industry.

Nail Styling, Using the Formative Characteristics of Fractal Geometry: Focusing on paintings

Kwak,

Choi

2023

In the modern times, fractal geometry has been used in diverse fields including society, economy, business administration and public administration. In particular, the formative characteristics of fractal geometry have been studied as a new formative element and found across art and culture sectors such as architecture, fashion and diverse art works. Under these circumstances, this study applied 20th- century paintings in which such formative characteristics of fractal geometry are reflected to nail art for the purpose of providing data which are useful in designing and expressing unique artworks by creating nail art with elaborate hand painting. Based on previous studies, this study diversified the construction of nail styles, using the paintings with the formative characteristics of fractal geometry and applied them to nail art, using elaborate hand painting techniques. Then, the results found the followings. As a result, Work I is Wassily Kandinsky's ‘Circle within a Circle’, which has the characteristics of self-similarity. Work II expressed Pablo Picasso's ‘Les Demoiselles d'Avignon’, in which irregularities appeared, and Work III expressed Victor Vasarelli's ‘Zebra’, which expressed the non-linearity of fractal geometry. In Work IV, Marcel Duchamp's ‘Nude Descending the Stairs NO 2’, which shows overlap, was expressed. Lastly, in Work V, Moritz Cornelis Escher's ‘Metamorphosis I’, which shows the repetition of fractal geometry well, was elaborated in Work V. expressed in design. The above results confirm that science and design can be combined based on fractal geometry. They also found that paintings having the characteristics of fractal geometry could be expressed in nail styling and make a contribution as a new nail art form. New and diverse designs must be actively created in the field of beauty industry, and since they are closely related to each other, new alternatives are expected to be presented and developed.