This study attempted to investigate correlations between appearance interest and perception and satisfaction with semi-permanent makeup against adult men in their 20-30s to provide basic data needed to develop marketing strategies which are useful in responding to semipermanent makeup markets for men. The results found the followings: In appearance interest, self-expression, appearance management and other orientation revealed a positive correlation with perception of semi-permanent makeup with statistical significance. They also had a positive correlation with physical factors, human services and retreatment intention with statistical significance. In addition, perception of semi-permanent makeup revealed a positive correlation with physical factors, human services and retreatment intention with statistical significance. As appearance management and other orientation increased, perception of semi-permanent makeup also rose. As appearance management, other orientation and self-expression were higher, physical factors and retreatment intention also increased. Furthermore, as self-expression and appearance management increased, satisfaction with human services improved. Furthermore, as perception of semi-permanent makeup increased, physical factors, retreatment intention and satisfaction with human services improved.

Nail art itself and related industry have rapidly grown and developed in parallel with societal changes. Nail art is a fashion art that helps people to reveal their own personality through the expression and depiction of various aspects of beauty, which leads to development of materials, trends, and colors every season. As choosing colors has a significant impact on nail art design, it has had various forms with trends. This research aims to develop nail art designs by combining with the 2022 New York S/S Fashion Trend Color and Nail Design, published by Pantone, the American Color Institute of Color Research, which has influenced various fields with scientific and systematic color for more than 20 years. Also the purpose of study is to provide a resource for nail art design as a basis for the technological development of nail artists. In this study, we analyzed the colors in 2022 S/S New York Fashion Week to identify trends and their use in creative and unique nail art design. By presenting contemporary nail art designs applying a variety of techniques with Pantone's fashionable colors, we can assist for nail salons to be able to perform more satisfying services for their customers, thereby enhancing the trendiness of many nail artists and contributing to the development of the nail beauty industry. In the future, we anticipate further researches on nail art design in link with colors in diverse perspectives in accordance with the importance of trendy colors.

This study attempted to investigate the effects of appearance interest on makeup behavior among college-aged women and suggest basic data needed for developing marketing strategies, which can be applied in the makeup industry. For this, correlations between appearance interest and makeup behavior were analyzed, and the results found the following: ‘Satisfaction’, ‘interest’, and ‘efforts’ had a positive effect on ‘aesthetics’, ‘amusement’, ‘conspicuity’, ‘conformity’ and ‘instrumentality’ with statistical significance. According to multiple regression analysis, as ‘interest’ and ‘satisfaction’ improved, ‘aesthetics’, ‘amusement’, ‘conspicuity’, ‘conformity’, and ‘instrumentality’ increased, confirming the influence of appearance interest on makeup behavior. Therefore, it is required to develop products considering college-aged women’s characteristics and provide service programs that can enhance satisfaction and makeup training programs that can improve appearance satisfaction.

The present study was conducted to look into the future prospects of semi-permanent makeup in Korea by comparing and investigating the perception and risk awareness of semi-permanent eyebrow makeup which is the part that is most frequently experienced and strongly impressed among the areas where semi-permanent makeup is applied. The objective of this study is to suggest a way to lower risk awareness factors for customers based on the results, and to provide data for expanding the semi-permanent makeup market from an industrial point of view by increasing accessibility and satisfaction with semi-permanent makeup. It is hoped that, through the results of this study, the perception of semi-permanent makeup for eyebrows will be identified, and risk perception factors will be removed to increase accessibility and satisfaction with semi-permanent makeup, so that the data could be utilized to expand the market for semipermanent makeup from an industrial point of view. It is also desirable if researches could be performed in various ways with an aim to legislate semi-permanent makeup.

Background: This study investigated the impact of perceptions on makeup behavior and levels of makeup use before and during the COVID-19 pandemic.Objective: It is presumed that during the COVID-19 outbreak, due to the restrictions on meeting people, mandatory wearing of facial masks, and the spread of contactless culture, there may have occurred a change in the makeup behavior, makeup perception, and level of makeup use. However, no empirical study has been conducted on this topic. Hence, this study aimed to identify the effect of the COVID-19 pandemic on makeup use in female adults, using an empirical analysis method.Methods: A survey was conducted on 245 female adults aged 18 years or older, residing in the Gwangju Metropolitan City. Empirical analysis was performed at a significance level of p<0.05, using the SPSS WIN 21.0 program. To identify general characteristics of survey respondents, a chi-squared test was performed, and to verify the feasibility of estimation tools, a factor analysis was conducted. To measure the level of reliability, Cronbach's α coefficient was calculated. A paired samples t-test was used to determine the level of makeup use before and during the COVID-19 pandemic. Lastly, a multiple linear regression analysis identified the impact of makeup behavior and makeup perception on the makeup usage level before and during COVID-19.Results: The analysis of difference in makeup usage before and after the pandemic began showed that makeup usage during the pandemic (mean=2.84) decreased from the pre-pandemic level (mean=3.59). It was also found that higher aesthetics, synchronism, and courtesy as subfactors of makeup behavior led to an increase in makeup usage during the pandemic. In addition, this study also confirmed that respondents with higher social achievement as a subfactor of makeup perception increased their makeup usage during the pandemic. Conclusion:Overall, makeup usage during COVID-19 decreased compared to the pre-pandemic level, but respondents with higher aesthetics, synchronism, and courtesy, which are subfactors of makeup behavior, and those with higher social achievement, a subfactor of makeup perception, tended to wear more makeup after the pandemic began. These findings may be used as basic data for cosmetic marketing.