The Influence of Appearance Interest on Makeup Behavior in College Women

Kim, Hae-Yoon; Kim, Sun-Hyoung

doi:10.52660/jksc.2022.28.2.323

Cited by 2 publications

(1 citation statement)

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“…메이크업을 하는 행동이 사회적으로 활성화•대중화됨에 따 라, 지난 10~20년 간 다양한 연령대의 여성 또는 남성들의 메 이크업 행동의 세부 실태와 특성, 정서적, 행동적, 사회적 효과 등에 대해 분석한 연구들이 점차 증가하였다. 하지만 이 같은 연구들은 대부분 남녀 청소년 (Han & Kim, 2010;Lee & Song, 2014;Choi et al, 2017), 남녀 대학생 및 젊은 여성•남성들 (Rhee & Lee, 2005;Kim & Kim, 2019), 중년 여성•남성들 (Kim & Song, 2013;Shim, 2013;Joo & Lee, 2015) (Jeon, 2008). (Feldman & Thielbar, 1972), '새로운 노년 세대'라는 의미로 사 용되기 시작하였다 (Howe & Strauss, 1991).…”

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A Study on the Characteristics of Makeup Behavior in the New Silver Generation

Yang¹,

Moon²

2023

J Korean Soc Cosmetol

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The objectives of the current study are to examine the makeup behavior of the New Silver Generation. A survey of 188 the age of 5060 was conducted. Analysis of the data collected from the survey was performed using SPSS 21.0. The frequency analysis, calculation of Cronbach's coefficient α, exploratory factor analysis were performed for statistical processing of the collected data. The results are summarized as follows. Makeup behavior Factors were Makeup Ideal Self-image, Makeup Trend Leadership, Makeup Interesting, Makeup Etiquette, Makeup Conformity, Makeup Esthetics. Makeup Ideal Self-image: Expresses a bright and individual image similar to a celebrity's appearance. Express the image of a successful entrepreneur or a skilled professional. Makeup expressions that look younger than your actual age. Expressing an image of opulence and elegance like the upper class. Makeup Trend Leadership: When buying makeup products, always pay attention to the latest trends. Watch TV, online, and mobile ads related to the latest makeup products. Want to know what kind of makeup products are trending. Buying new trendy makeup products before people around you. Makeup Interesting: Always be interested in what others do with makeup. Interesting to change makeup or hairstyle. Interested in the makeup of singers and actors when watching TV or movies. Try it yourself to see if the makeup product looks good on you. Makeup Etiquette: Wonder what kind of makeup suits my face shape and skin tone. Always try to keep your makeup calm and calm. When you go out to meet acquaintances, be sure to wear makeup. Choose natural and calm colors and images for makeup products Makeup Conformity: More comfortable when I wear makeup similar to the people around me. Choose makeup products that people around you usually use a lot. Make up similar to the people around you. When applying makeup, pay special attention to color harmony. Makeup Esthetics: Trying to get reviews that your face with makeup looks great. Applying makeup according to a new style is very important to me. Choose makeup products that highlight your strengths. As long as it suits you, it's okay to wear a little flashy makeup.

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A Study on the Characteristics of Makeup Behavior in the New Silver Generation

Yang¹,

Moon²

2023

J Korean Soc Cosmetol

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Correlations Among Appearance Satisfaction, Self-esteem, and Satisfaction with Learning Among College Student

Yang,

Kim

2024

J Korean Soc Cosmetol

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This study aims to examine how appearance satisfaction, self-esteem, and learning satisfaction affect one another among college students. It also seeks to find ways to develop programs in communities and schools that can enhance all three aspects together, while collecting crucial data to support these initiatives. To achieve this, a survey was conducted with 160 college students from Daejeon and Chungcheongnam-do. Before starting the survey, the study’s purpose was explained, and it was administered only to those who consented to participate. The analysis of correlations among appearance satisfaction, self-esteem, and learning satisfaction revealed that factors related to appearance satisfaction—such as self-satisfaction, satisfaction with others’ perception, and satisfaction with mass media—are significantly positively associated with self-esteem factors, including personal, family, and social self-esteem. Furthermore, a significant positive correlation was found between appearance satisfaction and learning satisfaction. Additionally, personal, family, and social self-esteem were all significantly positively correlated with learning satisfaction. These findings suggest a strong connection among appearance satisfaction, self-esteem, and learning satisfaction. It is anticipated that the study results will provide foundational data for developing programs aimed at enhancing these aspects among college students.

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The Influence of Appearance Interest on Makeup Behavior in College Women

Cited by 2 publications

References 1 publication

A Study on the Characteristics of Makeup Behavior in the New Silver Generation

A Study on the Characteristics of Makeup Behavior in the New Silver Generation

Correlations Among Appearance Satisfaction, Self-esteem, and Satisfaction with Learning Among College Student

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