2022 Help me understand this report
Naming Peculiarities in Advertising Sphere of Russian Far East: a Study of Advertising Companies’ Ergonyms
Abstract: The article examines the ways of constructing the names of advertising and PRorganizations in the Russian Far Eastern Federal District. The author identifies 32 categories of ergonyms, analyzes them and identifies the most popular naming methods in this area. Based on the conducted research, the author of the article assesses the creativity of the companies’ founders.
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