Plasmonic metal nanostructures have been widely used to enhance the upconversion efficiency of the near‐infrared (NIR) photons into the visible region via the localized surface plasmon resonance (LSPR) effect. However, the direct utilization of low‐cost nonmetallic semiconductors to both concentrate and transfer the NIR‐plasmonic energy in the upconversion system remains a significant challenge. Here, a fascinating process of NIR‐plasmonic energy upconversion in Yb3+/Er3+‐doped NaYF4 nanoparticles (NaYF4:Yb‐Er NPs)/W18O49 nanowires (NWs) heterostructures, which can selectively enhance the upconversion luminescence by two orders of magnitude, is demonstrated. Combined with theoretical calculations, it is proposed that the NIR‐excited LSPR of W18O49 NWs is the primary reason for the enhanced upconversion luminescence of NaYF4:Yb‐Er NPs. Meanwhile, this plasmon‐enhanced upconversion luminescence can be partly absorbed by the W18O49 NWs to re‐excite its higher energy LSPR, thus leading to the selective enhancement of upconversion luminescence for the NaYF4:Yb‐Er/W18O49 heterostructures. More importantly, based on this process of plasmonic energy transfer, an NIR‐driven catalyst of NaYF4:Yb‐Er NPs@W18O49 NWs quasi‐core/shell heterostructure, which exhibits a ≈35‐fold increase in the catalytic H2 evolution from ammonia borane (BH3NH3) is designed and synthesized. This work provides insight on the development of nonmetallic plasmon‐sensitized optical materials that can potentially be applied in photocatalysis, optoelectronic, and photovoltaic devices.