“…These are not mutually exclusive: Those people that seek mutual benefit and symbiosis (Fennell, ) immediately or later from their actions are known as reciprocal altruists (Trivers, ). Yet most of the (Western) literature focuses on promoting benefits for the self out of behaving sustainably (e.g., Hardeman, Font, & Nawijn, ; Malone, McCabe, & Smith, ; Wehrli et al, ), although both its morality and feasibility have been questioned (Canavan, ; Kilbourne & Pickett, ; Smith, ), as exemplified in relation to Paraskevaidis and Andriotis' () study on volunteer tourism. Hence, it may be time to understand the potential of selfless prosustainability acts better.…”