narrativa transmedia del restaurante Masterchef

Rodríguez, Víctor Álvarez

doi:10.26807/rp.v24i109.1655

Cited by 2 publications

(1 citation statement)

References 11 publications

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“…Often hand in hand with transmediality, the hybridisation phenomenon appears to meet the needs and interests of consumers belonging to the entertainment society (Álvarez, 2020;Arrivé, 2021;Del Pino-Romero & Olivares-Delgado, 2007). In this society, culture, communication, and entertainment interweave their discourses, composing a whole that acquires a prominent role in the lives of individuals.…”

Section: Transmediality Hybridisation and Personal Brandingmentioning

confidence: 99%

Socialinių medijų strategijos lyčių lygybės artivizme. Ispanių feminisčių iliustratorių nuomonės formuotojų karta

Palomo-Domínguez,

Jiménez-Marín,

Sánchez-Gey Valenzuela

2023

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Nowadays, social networks play a central role in communication media. In this scenario, analysing the gender awareness fostered by the influencers is crucial. The research explores the female representation portrayed by eight Spanish influencers who address the gender approach from graphic communication. All of them are women illustrators, cover topics related to gender, and use similar communication strategies. The methodology includes three complementary techniques: first, desktop study to compare the illustrators’ profiles; second, content analysis to delve into the topics addressed and their artivism; third, a Delphi method to assess their contribution to promoting gender egalitarian values, in which experts specialising in communication, philosophy, sociology, psychology, and politics participate. The results show that feminism is a prominent topic in their publications, stimulating a feeling of sisterhood among women, their core target. From a generational perspective, the influence of their message is more significant on millennials and centennials. Conclusions confirm that social media characteristics, artivism, content hybridisation and transmediality enhance their feministic discourse. Future lines of research may focus on identifying other channels and communication strategies more influential for broad target groups, especially men and generations older than millennials, since these external audiences seem crucial to spread gender awareness.

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Section: Transmediality Hybridisation and Personal Brandingmentioning

confidence: 99%

Socialinių medijų strategijos lyčių lygybės artivizme. Ispanių feminisčių iliustratorių nuomonės formuotojų karta

Palomo-Domínguez,

Jiménez-Marín,

Sánchez-Gey Valenzuela

2023

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Storytelling en la Guerra Rusia-Ucrania

Palomo-Domínguez

2022

revVISUAL

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La investigación describe el storytelling creado por la comunidad creativa europea frente a la invasión de Ucrania. En la metodología, se combina un análisis de contenido de los mensajes gráficos del proyecto #CreativesForUkraine y dos cuestionarios dirigidos a autores y a destinatarios. Los resultados evidencian alta sintonía de sentido e interpretación entre los dos polos del proceso comunicativo. Entre las conclusiones, impera el storytelling que se solidariza con Ucrania, reservando el papel de villano distópico a Vladimir Putin. La comunicación digital y la transmedialidad son los factores clave para la propagación del mensaje y la llamada a la acción.

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narrativa transmedia del restaurante Masterchef

Abstract: Este trabajo es una investigación sobre el desarrollo de la narrativa transmedia televisiva como ejercicio experiencial. Se busca identificar y explorar la eficacia de este tipo de acciones dentro del mercado publicitario actual.

Cited by 2 publications

References 11 publications

Socialinių medijų strategijos lyčių lygybės artivizme. Ispanių feminisčių iliustratorių nuomonės formuotojų karta

Socialinių medijų strategijos lyčių lygybės artivizme. Ispanių feminisčių iliustratorių nuomonės formuotojų karta

Storytelling en la Guerra Rusia-Ucrania

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