Narrativas de pesquisadores sobre a midiatização das políticas de saúde no Brasil

Santos, Maria Ligia Rangel; Lamego, Gabriela; Brotas, Antonio Marcos Pereira; Costa, Márcia Cristina Rocha; Barbosa, Ana de Oliveira

doi:10.7476/9788523220211.0015

Cited by 1 publication

(1 citation statement)

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“…In this sense, it is necessary to reassess the strategies implemented and seek to expand the visibility of campaigns on leprosy in order to review the current scenario of the disease in the country. Among them, we highlight the health education actions conveyed in the media practices, since the media coverage of health, understood as coverage/dissemination of health-related issues in the media, becomes an important strategy to expand the knowledge about the disease, promoting public debates about the necessary changes to be made to face the stigma (10)(11) .…”

Section: Introductionmentioning

confidence: 99%

Sociodiscursive representations about leprosy in educational campaigns: implications on stigma reduction

Arantes

Lana

2022

Rev. Bras. Enferm.

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Objectives: to analyze the socio-discursive representations about leprosy produced in posters of educational campaigns of the Brazilian Ministry of Health. Methods: a documentary and discursive research about posters of campaigns about leprosy produced by the Brazilian Ministry of Health and available on Google Search Images. For the analysis, we used the Critical Discourse Analysis approach and the Grammar of Visual Design. Results: the socio-discursive representations of leprosy are based on the biomedical ideology, through a normative-curative discourse that focuses on the dermatological manifestations of the disease. Regarding the construction of the compositional space, there are posters that emphasize the meaning that the disease does not prevent affectionate relationships, and others highlight as “new” the clinical manifestations of the disease. Final Considerations: the normative-curative discourse produced in the campaigns is not enough to face stigma related to the disease. For leprosy to be understood as a common chronic disease, it is first necessary to fight the “social leprosy”: the stigma.

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Section: Introductionmentioning

confidence: 99%