2018
DOI: 10.1080/14735784.2018.1431949
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Nation branding in contemporary Taiwan: a grassroots perspective

Abstract: Nation branding in contemporary Taiwan: a grassroots perspective Article No: RCTC1431949 Enclosures: 1) Query sheet 2) Article proofs Dear Author,1. Please check these proofs carefully. It is the responsibility of the corresponding author to check these and approve or amend them. A second proof is not normally provided. Taylor & Francis cannot be held responsible for uncorrected errors, even if introduced during the production process.Once your corrections have been added to the article, it will be considered … Show more

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Cited by 3 publications
(2 citation statements)
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“…The most effective way to diversify the field would be by flooding it with a wide range of voices and experiences. Many other compelling studies located in the East Asian context direct our attention to themes such as occupational identities among Korean poets, Chinese painters, and Japanese musicians Zhang 2015;Kowalczyk 2022); galleries, art markets, and the materiality aspect of exhibitions (Zhang 2020(Zhang , 2022; emotions in reality TV shows (Wei 2014); naming culture (Obukhova et al 2014;Fang and Fine 2020); fashion and fast fashion (Zhao 2013; Chu 2018); grassroots branding (Zemanek 2018); the visual arts in the middle-class home (Fang 2018); and local receptions of American television (Gao 2016). As creative cultures continue to emerge and evolve in the region, it is imperative that we expand the scope of empirical studies to incorporate these diverse and exciting experiences.…”
Section: Future Directionsmentioning
confidence: 99%
“…The most effective way to diversify the field would be by flooding it with a wide range of voices and experiences. Many other compelling studies located in the East Asian context direct our attention to themes such as occupational identities among Korean poets, Chinese painters, and Japanese musicians Zhang 2015;Kowalczyk 2022); galleries, art markets, and the materiality aspect of exhibitions (Zhang 2020(Zhang , 2022; emotions in reality TV shows (Wei 2014); naming culture (Obukhova et al 2014;Fang and Fine 2020); fashion and fast fashion (Zhao 2013; Chu 2018); grassroots branding (Zemanek 2018); the visual arts in the middle-class home (Fang 2018); and local receptions of American television (Gao 2016). As creative cultures continue to emerge and evolve in the region, it is imperative that we expand the scope of empirical studies to incorporate these diverse and exciting experiences.…”
Section: Future Directionsmentioning
confidence: 99%
“…The empirical evidence supports the direct destination media profile and leisureentertainment-oriented travel motivation nexus. The influence of social media (Avraham, 2020;Zarezadeh et al, 2019) and digitalisation in the form of information websites (Zemanek, 2018) have been observed to influence tourist perceptions of NBs within the tourism context. At the same time, a direct correlation has been established between destination media profile aspects such as movie and television content (Wen et al, 2018), as well as governmentinitiated promotion of tourism (Matiza, 2022) and the travel motivation of leisure-oriented tourists.…”
Section: Direct Effect Testingmentioning
confidence: 99%